The Bold and The Bluetiful: Wendy's Beguiling New Bacon and Blue on Brioche

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Jan 26, 2015, 08:30 ET

DUBLIN, Ohio, Jan. 26, 2015 /PRNewswire/ -- Honing in on one of the hottest food trends of 2015, Wendy's^® goes blue-cheese bold to satisfy customers' cravings with its latest premium offering, the new Bacon and Blue on Brioche. The limited-time hamburger is packed with robust, artisan blue cheese – delivering a bluetiful meal option crafted with tantalizing tastes and ingredients.

Wendy's hones in on a 2015 food trend with its latest premium offering, the new Bacon and Blue on Brioche. Available for a limited-time, Wendy's new Bacon and Blue on Brioche features savory, artisan Wisconsin blue cheese crumbles, rich blue cheese herb aioli, spring mix, Applewood smoked bacon and 100% fresh, pure beef, all served on a toasted brioche bun.

"With specialty ingredients and robust flavors like artisan Wisconsin blue cheese crumbles, our new Bacon and Blue on Brioche will awaken the hamburger connoisseur in all of us," said Liz Geraghty, Wendy's vice president of marketing. "We're continuing to deliver consumers culinary-inspired flavors and new premium hamburgers they've come to expect from Wendy's."

The new Bacon and Blue on Brioche is full of premium ingredients, including savory, artisan Wisconsin blue cheese crumbles – the latest on-trend ingredient to appear in Wendy's innovative product line. According to the National Restaurant Association's "What's Hot in 2015" list, artisan cheese is among the top food trends for 2015^*.

Bacon and Blue on Brioche also features a blue cheese herb aioli topped with spring mix and three strips of freshly cooked, thick-cut Applewood Smoked Bacon, all served on a toasted brioche bun. Like all Wendy's hamburgers, the Bacon and Blue on Brioche is made with 100% fresh, pure beef^** served hot-off-the-grill.

Wendy's is celebrating the debut of this unique product with a series of tongue-in-cheek online videos touting Americans' love and passion of blue cheese with not only the company's new Bacon and Blue on Brioche, but also with a Blue Cheese Pinata, Blue Cheese Commemorative Coin and a Blue Cheese Scented Candle. Fans can view the videos on Wendy's Facebook page in February.

Available for a limited time only at participating Wendy's, the Bacon and Blue on Brioche has a recommended price of $4.99.^***

^*Source: National Restaurant Association's "What's Hot in 2015" List, released on December 3, 2014. More information available upon request
^**Approximate weight before cooking. Fresh ground beef available in contiguous United States and Canada.
^***Suggested pricing. Price and participation may vary.

About The Wendy's Company
The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit or www.aboutwendys.com.

CONTACTS:

Frank Vamos, 614-764-8477, [email protected]
Chelsey Derks, 404-849-9149, [email protected]

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SOURCE The Wendy's Company