The Bloc announces the launch of BlocAlley, a new division driving commercial success for entrepreneurial health organizations

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Jun 08, 2016, 09:37 ET

NEW YORK, June 8, 2016 /PRNewswire/ -- The Bloc announced today the launch of BlocAlley, a new division that helps clients in the health sector launch and commercialize themselves as well as their lead products and services. The Bloc also announced the appointment of Andrea Kretzmann to lead this ambitious initiative.

"BlocAlley is a science-grounded, creative-fueled, and customer-centric approach. It's a unique offering for unique clients, and we are thrilled to welcome Andrea back to fuel its growth," commented Jennifer Matthews, President and Managing Partner.

Kretzmann rejoins The Bloc after moving to Arizona in 2010. She has previously served as an executive leader at Palio, FCB Healthcare, and LLNS. In her new role, she will serve as Managing Director of BlocAlley, charged with providing high-touch service and driving expansion. Her team will operate from 2 locations—Phoenix, Arizona and New York City—and is comprised of industry experts who are close not only geographically, but also close philosophically, to clients in centers of innovation.

"Over the last several years, I have worked extensively with entrepreneurial companies and understand what it takes for them to become commercially viable, and how to serve their unique needs," said Kretzmann. "These are change-seeking, nimble organizations looking to create markets, drive innovation, and transform health—and they need communication partners who share the same spirit and drive."

Susan Miller Viray, Founding Partner of The Bloc, added, "As an independently owned and operated agency, challenging convention is a part of our DNA. Helping our clients disrupt the status quo in the service of better health is what energizes us every day. We are change seekers, and that makes us a very good fit for clients who share the same ethos."

About The Bloc: The Bloc is a leading health creative engagement agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The Bloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.

www.thebloc.com

SOURCE: The Bloc, 32 Old Slip, New York, NY 10005

CONTACT:
Jennifer Matthews
212-524-6206

SOURCE The Bloc