The Bloc and HAP Innovations Host Panel on "Making Health Tech Human" at Cannes Lions Health 2017

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Apr 25, 2017, 12:26 ET

NEW YORK, April 25, 2017 /PRNewswire/ -- In June, The Bloc and HAP Innovations will present and host a dynamic panel on creativity and its intersection with health technology at the Lions Health Festival in Cannes, France.

The event "Making Health Tech Human" will demonstrate how to apply creativity to help humanize tech. Showcasing ways to create in a patient-centric world, it will feature HAP Innovation's "spencer, the future of connected care."

"Technology is transforming the way we think and create. What if we could make health tech more approachable, more understanding, more…human? The potential to create ideas that truly understand our consumers in real time and enhance their lives is unlimited, and beyond exciting," said Elizabeth Elfenbein, Partner and Chief Creative Officer of The Bloc.

Tom Rhoads, Founder and CEO of HAP Innovations, remarks, "Our mission at HAP Innovations is to create the future of connected care. By personifying our device, 'spencer,' we've created a friendly, personal, and approachable experience that patients and caregivers will connect with and benefit from while managing their daily health routines."

"Today, we're at the intersection of technology and health. It's up to us to help define what that means for our clients, our industry, and the common good. The humanization of health tech is a great start," says, Jennifer Matthews, Managing Partner and President of The Bloc.

"Making Health Tech Human" will take place on Saturday, June 17, 13:00-13:30 at the Health in Focus Stage at the Foyer Théâtre Debussy in Cannes.

About The Bloc: The Bloc is a leading health creative engagement agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The Bloc is also a founding member of The BlocPartners, the largest independent global alliance of entrepreneurial healthcare communication companies. For more information, visit www.thebloc.com.

About HAP Innovations:
HAP Innovations is an innovative, early-stage consumer health technology company with a mission of making it easier for people to live healthy and independent lives. Our products and services define the future of healthcare by making it simple for patients, family caregivers, pharmacists, and other healthcare providers to stay in touch. That's why we've introduced spencer™ as the future of connected care. For more information, please go to www.helloimspencer.com.

About Lions Health: Lions Health is the global creative festival for the healthcare communications industry, which includes the world's biggest healthcare communications awards and is the opening event of the Cannes International Festival of Creativity.

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SOURCE The Bloc