The Biggest Events in Curling are Getting Bigger; By a Million Dollars.

The Capital One Million Dollar Button is Coming to the Season of Champions.

TORONTO, Jan. 3, 2013 /CNW/ - Capital One® Canada and the Canadian Curling Association are bringing the Capital One Million Dollar Button™, curling's only million dollar fan contest, to the Season of Champions events.  One lucky fan will win the chance to throw a rock to the button for $1 million (CAD), broadcast live on TSN, during the 2013 Tim Hortons® Brier in Edmonton, AB.

In order to win the Capital One Million Dollar Button's grand prize of a one-time payment of $1 million, the contest's finalist must successfully deliver a rock from the hack and place the stone within the button on a regulation curling sheet. The contest's finalist will have just one opportunity to execute the shot.

"This is the biggest grand prize a Canadian curling fan can win, so it only makes sense to hold it at curling's biggest events," said Clinton Braganza, VP Brand Marketing, Capital One Canada.  "The Capital One Million Dollar Button contest was designed to get curling fans onto the ice so they can experience first-hand what it's like to be a professional curler, and there is no better place to do that than the Brier."

Four lucky semifinalists will win an all expenses paid trip for two to the Scotties® Tournament of Hearts® in Kingston, ON, where they will compete for the finalist position. The person who places the stone closest to the button at that event will become the finalist.

The finals will take place at the Tim Hortons Brier in Edmonton, AB. The finalist will receive an all expenses paid trip for themselves and three friends who will be their own personal "cheer squad".  The final throw for $1 million (CAD) will be Sunday, March 10^th, 2013 during the fifth-end break of the gold medal game.

"The Million Dollar Button is yet another added value for our fans that has been injected into this event through a heightened partnership between the Canadian Curling Association and Capital One. The CCA is very pleased that Capital One have chosen the Tim Hortons Brier to showcase the Million Dollar Button. This investment acknowledges the importance of this event in the curling schedule which will further maximize the exposure of the contest to the more than eight million viewers expected to watch this Season of Champions property," stated Greg Stremlaw, the CCA's Chief Executive Officer. 

The Capital One Million Dollar Button contest opens on January 3, 2013, and people can enter once per day until January 28th, 2013. Fans can enter or review the full contest rules by visiting Capital One Canada's Facebook page {facebook.com/CapitalOneCanada}, or by going to milliondollarbutton.ca.

About Capital One

With offices in Toronto and Montreal, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).  Capital One is committed to promoting curling by supporting the in-school curling program, Capital One Rocks & Rings, which has already introduced the sport of curling to over 100,000 Canadian kids.

About the Canadian Curling Association

The Canadian Curling Association (CCA) is the national sport governing body responsible for the development, promotion and organization of curling in Canada.  In cooperation with its Provincial and Territorial Member Associations from across Canada, the CCA provides programs and services to curlers ranging from the youngest 'little rocker' (age 7 and up), to those participating at ages 70 and over - and from aspiring Olympians to Canadians with special needs, coaches, curling facility operators, ice makers and officials.

The CCA also oversees and provides the comprehensive management of the Season of Champions event portfolio; develops and administers the Canadian Team Ranking System (CTRS) for Olympic qualification and organizes and operates the championship system for Juniors (under 20), Seniors (over 50), Mixed, Women, Men, University and Wheelchair.

SOURCE: Capital One Services, Inc.