The Big Pest Knockdown: Win a 2012 Volkswagen® Beetle® From Sergeant's Pet Care Products, Inc.

OMAHA, Neb., July 1, 2011 /PRNewswire/ -- Fighting fleas and ticks during the summer is no fun. Unless it can lead to winning the all-new 2012 Volkswagen® Beetle®, that is. From July 1 to September 30, 2011, Sergeant's Pet Care Products, Inc. is sponsoring the Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD™, its newest flea and tick product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD, the generic equivalent of Frontline Top Spot®*, they can also join in The Big Pest Knockdown Sweepstakes.**

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FIPROGUARD is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot®. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot®.*

"The redesigned 2012 Volkswagen Beetle is an exciting new version of a proven classic," stated Caryn Stichler, vice president of marketing at Sergeant's. "That description also fits FIPROGUARD™ - the generic equivalent of Frontline Top Spot®, a product recommended by veterinarians for many years. Because it uses the same active ingredient, it provides the same level of protection and efficacy as the Frontline® product. The difference for consumers is the surprisingly lower price. It is also available at pet specialty stores and farm supply stores that they may already visit for pet food or other supplies. Convenience and cost savings make FIPROGUARD™ a great choice. With the sweepstakes, FIPROGUARD™ not only gives pet owners the ability to treat their pet for fleas and ticks just as effectively and safely as when they used to use Frontline Top Spot®*, but they also have the chance to win the newly designed Volkswagen Beetle!"**

To enter the FIPROGUARD™ Big Pest Knockdown Sweepstakes, visit fiproguardplus.com and register.** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com or sentrypetcare.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

* FIPROGUARD™ contains Fipronil, the active ingredient used in Frontline Top Spot®. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot® is a registered trademark of Merial. Frontline Top Spot® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline Top Spot® as of May 6, 2011.
**For complete rules and regulations, please visit www.fiproguardplus.com.

SOURCE Sergeant's Pet Care Products, Inc.