The BIC® Soleil® Sunny Moments Mobile Tour is Coming to Phoenix and Lake Havasu to Spread the Sunshine

SHELTON, Conn., June 8, 2011 /PRNewswire/ -- Good news, Phoenix! There's sunshine in your forecast! BIC® Soleil® and the Sunshine Squad are celebrating summer by surprising and delighting Phoenix and Lake Havasu residents with "Sunny Moments" at well-known locales in Phoenix on June 8 through June 10, 2011 and in Lake Havasu on June 11 and 12, 2011.  

The Sunshine Squad will make everyone's day a bit sunnier by giving away complimentary gifts, BIC® Soleil Bella™ razors, coupons and unexpected treats such as ice water and popsicles on a hot day, prepaid parking meters, free flowers and other small acts of kindness.

The Sunny Moments Tour will stop at the following Phoenix locations:

• Arizona State University's Downtown Campus and the Arizona Center on Wednesday, June 8;
• The Valley Metro and at the intersection of Adams & Monroe Streets on Thursday, June 9;
• And the Metrocenter Mall and Uptown Plaza Shopping Center on Friday, June 10.

For those visiting Lake Havasu, the Sunny Moments Tour will appear at:

• Windsor Beach and Cattail Cove on Saturday, June 11;
• And London Bridge and Historic Main Street on Sunday, June 12.

To celebrate the warm summer weather, BIC Soleil and their Sunshine Squad are taking their "100 Days of Sunny Moments" campaign to locations across the U.S. on a cross-country mobile tour to Share Sunny Moments Across America with Phoenix and Lake Havasu as the fourth stop on the tour.  The "100 Days of Sunny Moments" national campaign wants ladies to feel the Soleil this summer and embrace the season with flawlessly smooth summertime legs!  

From May 1 through August 8, 2011, visit www.FeelTheSoleil.com for chances to win cool prizes between 1-5 p.m. ET, including the ultimate Sunny Moment grand prize: a beach house getaway for two! Become a fan of BIC Soleil on Facebook (facebook.com/bicsoleil) to receive alerts about the daily prizes as well as to participate in sunny games, activities, polls and more.

NO PURCHASE NECESSARY.  Void where prohibited. Open to residents currently residing in the 50 US states and DC, 18+.  Go to www.FeelTheSoleil.com for Rules.  Starts 5/1/11 and ends 8/8/11.  

In addition to Phoenix and Lake Havasu, the Sunny Moments Tour will stop in other major cities and popular summer destinations, such as: Atlanta and Lake Lanier, Tampa and St. Petersburg, San Antonio and South Padre Island, Denver and Glenwood Springs, Chicago and Lake Geneva, and Philadelphia and the Jersey Shore.

High-resolution images of the Sunshine Squad in Phoenix and Lake Havasu as well as product shots of the BIC Soleil Bella razor are available upon request.

BIC® Soleil Bella™

Get ready to make every moment count this summer with smooth, beach-ready legs from BIC Soleil. Try BIC Soleil Bella razors and discover a flawlessly smooth shave, with 4 flexible blades that adjust to all your curves, a pivoting head that easily glides over the contours of your body, a curvy, comfortable handle with a rubber grip for ultimate control, and a soothing moisture strip enriched with coconut milk to pamper your skin.

About BIC® Consumer Products

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

Media Contacts:
Lauren Chase
(212) 352-4626
[email protected]

Jill Klimack
(203) 783-2051
[email protected]

SOURCE BIC Soleil