The BIC® Soleil® Sunny Moments Mobile Tour is Coming to Philadelphia and the Jersey Shore to Spread the Sunshine

SHELTON, Conn., June 29, 2011 /PRNewswire/ -- Good news, Philly! There's sunshine in your forecast! BIC® Soleil® and the Sunshine Squad are celebrating summer by surprising and delighting Philadelphia and Jersey Shore residents with "Sunny Moments" at well-known locales in Philly on June 29 through July 1, 2011 and at the Shore on July 2 and 3, 2011.

The Sunshine Squad will make everyone's day a bit sunnier by giving away complimentary gifts, BIC® Soleil Bella™ razors, coupons and unexpected treats such as ice water and popsicles on a hot day, prepaid parking meters, free flowers and other small acts of kindness.

The Sunny Moments Tour will stop at the following Philadelphia locations:

• Fairmount Park and Main Street in Manayunk on Wednesday, June 29;
• Old City and Franklin Square on Thursday, June 30;
• And Ritten Square and South Street on Friday, July 1.

For those visiting the Jersey Shore, the Sunny Moments Tour will appear at:

• Morey's Pier and Wildwood Crest in Wildwood on Saturday, July 2;
• And on Beach Avenue and the Washington Street Mall in Cape May on Sunday, July 3.

To celebrate the warm summer weather, BIC Soleil and their Sunshine Squad are taking their "100 Days of Sunny Moments" campaign to locations across the U.S. on a cross-country mobile tour to Share Sunny Moments Across America with Philadelphia and the Jersey Shore as the final stop on the tour.  The "100 Days of Sunny Moments" national campaign wants ladies to feel the Soleil this summer and embrace the season with flawlessly smooth summertime legs!  

From May 1 through August 8, 2011, visit www.FeelTheSoleil.com for chances to win cool prizes between 1-5 p.m. ET, including the ultimate Sunny Moment grand prize: a beach house getaway for two! Become a fan of BIC Soleil on Facebook (facebook.com/bicsoleil) to receive alerts about the daily prizes as well as to participate in sunny games, activities, polls and more.

NO PURCHASE NECESSARY.  Void where prohibited. Open to residents currently residing in the 50 US states and DC, 18+.  Go to www.FeelTheSoleil.com for Rules.  Starts 5/1/11 and ends 8/8/11.

In addition to Philadelphia and the Jersey Shore, the Sunny Moments Tour stopped in other major cities and popular summer destinations, such as: Atlanta and Lake Lanier, Tampa and St. Petersburg, San Antonio and South Padre Island, Phoenix and Lake Havasu, Denver and Glenwood Springs, and Chicago and Lake Geneva.

High-resolution images of the Sunshine Squad in Philadelphia and at the Jersey Shore as well as product shots of the BIC Soleil Bella razor are available upon request.

BIC® Soleil Bella™

Get ready to make every moment count this summer with smooth, beach-ready legs from BIC Soleil. Try BIC Soleil Bella razors and discover a flawlessly smooth shave, with 4 flexible blades that adjust to all your curves, a pivoting head that easily glides over the contours of your body, a curvy, comfortable handle with a rubber grip for ultimate control, and a soothing moisture strip enriched with coconut milk to pamper your skin.

About BIC® Consumer Products

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

SOURCE BIC Soleil