The BIC® Soleil® Sunny Moments Mobile Tour is Coming to Atlanta and Lake Lanier to Spread the Sunshine

SHELTON, Conn., May 17, 2011 /PRNewswire/ -- Good news Atlanta! There's sunshine in your forecast! BIC® Soleil® and the Sunshine Squad are kicking off summer by surprising and delighting Atlanta and Lake Lanier residents with "Sunny Moments" at well-known locales in Atlanta on May 18, 2011 through May 20, 2011 and Lake Lanier on May 21 through May 22, 2011.  

The Sunshine Squad will make everyone's day a bit sunnier by giving away complimentary gifts, BIC® Soleil Bella™ razors, coupons and unexpected treats such as ice water and popsicles on a hot day, prepaid parking meters, free flowers and other small acts of kindness.

The Sunny Moments Tour will stop at the following Atlanta locations:

• Underground Atlanta and Centennial Park on Wednesday, May 18;
• Peachtree Street on Thursday, May 19; and
• Piedmont Park and Virginia Highlands on Friday, May 20.

For those heading to Lake Lanier for the weekend, the Sunny Moments Tour will visit:

• The Holiday Marina and Big Creek Park on Saturday, May 21; and
• Aqualand Marina and Old Federal Road Park on Sunday, May 22.

To celebrate the warm summer weather, BIC Soleil and their Sunshine Squad are taking their "100 Days of Sunny Moments" campaign to locations across the U.S. on a cross-country mobile tour to Share Sunny Moments Across America with Atlanta as the first stop on the tour.  The "100 Days of Sunny Moments" national campaign wants ladies to feel the Soleil this summer and embrace the season with flawlessly smooth summertime legs!  

From May 1 through August 8, 2011, visit www.FeelTheSoleil.com for chances to win cool prizes between 1-5 p.m. ET, including the ultimate Sunny Moment grand prize: a beach house getaway for two! Become a fan of BIC Soleil on Facebook (facebook.com/bicsoleil) to receive alerts about the daily prizes as well as to participate in sunny games, activities, polls and more. You can even suggest locations the Sunshine Squad should visit in the various cities on their tour route.

NO PURCHASE NECESSARY.  Void where prohibited. Open to residents currently residing in the 50 US and DC, 18+.  Go to www.FeelTheSoleil.com for Rules.  Starts 5/1/11 and ends 8/8/11.    

In addition to Atlanta and Lake Lanier, the Sunny Moments Tour will stop in other major cities and popular summer destinations, such as: Tampa and St. Petersburg, San Antonio and South Padre Island, Phoenix and Lake Havasu, Denver and Glenwood Springs, Chicago and Lake Geneva, Philadelphia and the Jersey Shore.

High-resolution images of the Sunshine Squad in Atlanta as well as product shots of the BIC Soleil Bella razor are available upon request.

BIC® Soleil Bella™

Get ready to make every moment count this summer with smooth, beach-ready legs from BIC Soleil. Try BIC Soleil Bella razors and discover a flawlessly smooth shave, with 4 flexible blades that adjust to all your curves, a pivoting head that easily glides over the contours of your body, a curvy, comfortable handle with a rubber grip for ultimate control, and a soothing moisture strip enriched with coconut milk to pamper your skin.

About BIC® Consumer Products

BIC Consumer Products USA (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

SOURCE BIC Soleil