The Best Commuting Companion Just Got Better

The Contigo® Brand's Number One Selling* Line of AUTOSEAL® Travel Mugs Expands with Superior Features and Cleanability

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Mar 13, 2014, 08:09 ET

CHICAGO, March 13, 2014 /PRNewswire/ -- Face it, your travel coffee mug gets knocked down, flipped over and lost in the back seat more than you'd care to admit. That's why the designers at Contigo, the leading branded producer of travel mugs, water bottles and kids bottles, set out to refresh their top-selling AUTOSEAL^® West Loop travel mug with a revised lid design that guarantees 100 percent leak- and spill-proof commuting and opens completely for thorough cleaning with no loose parts.

Debuting at the International Home and Housewares Show on March 15, West Loop with Easy Clean Lid is the latest addition to the Contigo AUTOSEAL family, which is America's number one selling* line of travel mugs. The mug delivers the spill-free solution consumers love with intuitive, quick cleanability. Its unique and patented lid automatically seals between sips, so consumers never have to worry about spilling another drop. Users simply press the "AUTOSEAL" button to drink, then release to seal the opening between sips, thus preventing accidental spills.

"AUTOSEAL Technology is changing the way people think about travel mugs and raising the bar for on-the-go performance," said Todd Starr, vice president of marketing and product development for Contigo. "With this new lid, we're bringing our passion for innovation and continuous improvement to the complete consumer experience. We already had the best travel coffee mug for your commute, and now it's also the best solution for fast care at the end of a long day and in-between drinks."

The mug's Easy Clean Lid features a unique drop-down mechanism that snaps back, opening the entire beverage flow area. Users simply push a tab inside the lid and the AUTOSEAL Technology mechanism hinges away from the spout, with no loose parts to clean, lose or reassemble. Just rinse it with water and place it open in the top rack of the dishwasher for a thorough cleaning. Watch the product features video here.

In addition to spill-proof confidence and quick cleaning, West Loop with Easy Clean Lid offers favorite features for coffee lovers and tea drinkers alike:

Thermal Insulation: Keeps warm beverages, like coffee or tea, hot for up to five hours and cold beverages chilled for up to 12 hours
New "Lock" Feature: Prevents the AUTOSEAL button from accidentally being pushed, for an added boost of confidence during hectic commutes
16-Ounce, Thoughtful Design: Conveniently fits under most single-serve brewers and in most car cup holders

The patent-pending AUTOSEAL West Loop with Easy Clean Lid is initially launching online at GoContigo.com and Amazon.com for a suggested retail price of $20.99. For consumers who want to instantly update any other mug in the West Loop family, the Easy Clean lid is sold separately on GoContigo.com for $6.00. The product will be rolled out to additional mass retailers throughout the year.

About Contigo
Contigo is a brand of Ignite USA, LLC, a company with a passion for engineering great products. Many Contigotravel mugs and water bottles feature the revolutionary AUTOSEAL^® patented technology that automatically seals between sips, while additional models offer the patent-pending AUTOSPOUT^® lid - featuring a drink spout with a one-touch button for easy opening and one-handed drinking. Contigo brand products - travel mugs, water bottles and kids bottles - protect against leaks and spills with many providing superior insulation properties. Contigo products are available through a wide variety of national retailers and online. For more information, visit www.GoContigo.com.

*Based on total branded travel mug sales, excluding private label. Source: Nielsen ScanTrack Drinkware Container and Set report for U.S. Food, Drug, Mass and Information Resources (IRI) Costco CRX report for the 52 weeks ending 8/3/13.

Photo - http://photos.prnewswire.com/prnh/20140313/CG81966

SOURCE Contigo