The Baby-Safe Business is Booming

Babyganics' product solutions continue to answer the needs of growing families

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Oct 20, 2014, 05:49 ET

WESTBURY, N.Y., Oct. 20, 2014 /PRNewswire/ -- Babyganics, a manufacturer of baby-safe, plant-based personal care and household products, has been named to Crain's New York Business Fast 50 list, which recognizes the fastest-growing companies in New York. The Crain's Fast 50 feature serves as an annual spotlight on New York's most successful and innovative companies that seek out new markets and devise winning growth strategies.

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A rising star beyond just the New York business scene, Babyganics reports 277% sales growth over the past three years recently landing them on the Inc. 5000 list of fastest growing private companies. This influential list represents the most comprehensive look at the most important segment of the economy—America's independent entrepreneurs.

The Babyganics approach to business focuses their commitment on creating baby-safe products across multiple categories to help families create a healthy place for their babies to explore, grow and thrive. Stemming from the real-life needs of parents and babies, the Babyganics team works with a group of experts to create a line of innovative and effective cleaning and skin care products that steer clear of phthalates, parabens, sulfates and other harmful chemicals. The process to create, test and improve these products sets the bar high for a new standard in consumer-packaged goods.

While recognizing the importance of eliminating certain ingredients from their product line, one thing setting Babyganics apart in this category is their focus on adding key nutrients to enhance the products.

"We want to make sure we aren't just focusing on what our products don't have. NO statements are so important, but what about added benefits? Baby's skin is truly unique and isn't fully developed until the age of two," explains Kevin Schwartz, Babyganics' Founder and CEO. "We developed our Neo-Nourish Natural Seed Oil Blend to help support baby's developing skin. This anti-oxidant and vitamin rich solution is in every product that touches baby's skin, so they have a complete regimen that helps to support, nourish and protect their sensitive skin."

Both Kevin and Babyganics' President Keith Garber are very hands on with new product design and development. "Our wives and kids are our test subjects for new formulas and packaging—it's so much fun!" says Garber. "As our families grow, we uncover new parenting scenarios that require new products and solutions."

Another tenet of the Babyganics mission hinges on keeping baby-safe products accessible to the average consumer. As their distribution expands into new retailers, Keith explains their simple goal for the company, "Babyganics' future is to continue making baby products that use the safest ingredients available, products that are attainable for every mom and dad, and products that work insanely well!"

Extending from their pledge to help parents create a baby safe environment, Kevin and Keith co-authored the book BabySafe in Seven Steps: The Babyganics Guide to Smart and Effective Solutions for a Healthy Home. Published in April 2014, the seven steps make it simple and affordable to shape your surroundings that will allow your baby to adventure safely—so that parents can relax and enjoy every special moment.

About Babyganics:
Founded in 2002, Babyganics makes over 80 personal care and household products designed to help parents create a safe environment where babies are free to grow and explore the world around them. They make everything from baby lotion to bubble bath, surface cleaners to laundry care and dish soap to diapers and more. Kevin Schwartz and Keith Garber, the dads, business partners and thought leaders behind the brand are supported by an incredibly passionate family of like-minded, big-hearted people who have helped make their mission come true.
www.babyganics.com

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SOURCE Babyganics