The B2B Marketing Lab Becomes the First London Headquartered Platinum Hubspot Partner Agency

LONDON, February 26, 2016 /PRNewswire/ --

- Digital Marketing Agency celebrates success in implementing lead generation and marketing automation campaigns -  

The B2B Marketing Lab - http://www.b2bml.com - a digital marketing agency specialising in sales lead generation through inbound marketing programmes - has become the first London-headquartered HubSpot Platinum Partner. As one of only three Platinum Partners in HubSpot's UK Partner Tier Program, The B2B Marketing Lab (B2BML) is also one of the longest established HubSpot partners in the UK, with more than 50 HubSpot customers on its books.

B2BML has many years of experience implementing and managing successful inbound marketing, lead nurturing and marketing automation programmes on behalf of UK, European and American B2B businesses, incorporating all aspects of HubSpot marketing and sales productivity improvement.

The HubSpot Partner Tier Program is specifically designed to recognise 'Agency Partners who have not only brought the inbound message to the most clients, but also those who have executed inbound marketing services to the highest standards'.

Bob Dearsley, CEO of The B2B Marketing Lab explains, "Reaching Platinum status is a huge achievement for our consultancy and is a great recognition of the skills, dedication to quality service and drive of our team, since only becoming a HubSpot partner in 2013. The first London-headquartered Platinum Partner is a badge we will wear with pride!"

Brian Halligan, Co-founder and CEO of HubSpot, commented, "In the three years since The B2B Marketing Lab and The itpr Group joined the HubSpot Partner Agency Program, they have transformed their business from pure PR into full service digital agency. We really enjoy working with such a team of dedicated individuals who get inbound marketing and love to evangelise on our behalf and we're proud to call them a Platinum Partner."

By using HubSpot to help its clients attract visitors, convert leads, and close business, B2BML has consistently surpassed benchmarks including monthly recurring revenues, sales, customer retention, software engagement and actual inbound marketing success.

Dearsley continues, "Our team of HubSpot experts combine their B2B lead generation, knowledge with clear marketing processes and our client's business objectives to deliver tailored, lead-generating campaigns that attract, convert, close and delight our prospects and customers. We look forward to continuing to spreading the inbound message to many more B2B businesses in London in 2016."

About The B2B Marketing Lab 

The B2B Marketing Lab is a HubSpot Certified Platinum Partner and inbound marketing consultancy based in London, S.E.1.  Established in 2012 as part of The itpr Group, the expert team of HubSpot consultants at The B2B Marketing Lab implements and utilises HubSpot to digitally transform its client's marketing and sales processes. The B2B Marketing Lab uses HubSpot to create dedicated and inbound marketing campaigns that are personalised, optimised and agile for large enterprises, SMEs and well-funded start-ups. For more information, click here.

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SOURCE The B2B Marketing Lab