The Avalon Organics® Brand Debuts New Look and Enhanced Formulas

LAKE SUCCESS, N.Y., April 7, 2016 /PRNewswire/ -- Avalon Organics^® brand, a beauty brand featuring certified organic personal care products, announces the unveiling of a completely reinvigorated packaging design and brand logo. The new look represents a modern approach to beauty, while also reinforcing the brand's strong heritage in the natural personal care category. This new direction will be reflected in all of Avalon Organics^® personal care offerings including facial care, body care, soap & bath, and hair care products.

For over 30 years the Avalon Organics® brand has strived to continuously perfect formulas, evolve expertise and deliver innovation. While a majority of the formulas within the newly labeled packages remain unchanged, new products have been developed and several product lines have been reformulated to increase their efficacy.

The fully revamped Avalon Organics® product line has been designed to strengthen benefit communication and improve key formulas, targeting existing consumers as well as the continuously growing segment interested in products that nurture mind, body and soul. For the modern women pursuing a holistic lifestyle of health, wellness and environmental sustainability, Avalon Organics® brand is a trusted and reliable brand deeply rooted in the knowledge that all beauty begins within the Earth.

"We're thrilled with the new direction the brand is going in.  With the updated packaging and revamped formulas, the Avalon Organics® brand will continue to enhance the customer's experience and lead as a brand with optimal effectiveness while meeting a strict organic standard," said Julie Marchant Houle, Vice President and General Manager for Personal Care at The Hain Celestial Group, Inc. 

All Avalon Organics® products comply with either the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients or the USDA National Organic Program standards. All products are free of GMOs, Parabens, Petrolatum, Artificial Colors and Phthalates. The new Avalon Organics® products will be available beginning April 2016 at Whole Foods Market®, Target®, Walmart®, drug stores, grocery stores and natural food stores as well as at www.avalonorganics.com.

For more information please contact ALISON BROD PUBLIC RELATIONS: Ashley Cyburt / 212.230.1800

The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India.  Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®, Gluten Free Café™, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®, Orchard House®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, Happy®, Joya® Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®.  Hain Celestial has been providing A Healthier Way of Life™ since 1993.  For more information, visit www.hain.com.

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SOURCE Avalon Organics

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