The Artistry™ Brand Puts A Bold New Face On Beauty With The Introduction Of The Artistry Supreme LX™ Collection

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With the invention of the Artistry Supreme LX™ collection, Artistry™ scientists proved it is possible to resynchronize and energize skin. The body's natural biorhythms fall out of step as we get older and cause the skin to age, but when synchronized and energized, skin functions properly and looks its most youthful.

"The Artistry Supreme LX™ Collection is a luxury skincare line like none other from the Artistry™ brand," said Jackie Nickel, Amway Chief Marketing Officer for the Americas. "After using these incredibly luxurious formulas, the results are striking – skin looks younger and firmer."

The Secret Lies in Skin Energy

Advanced cellular research, done in consultation with a world-renowned botanic research center and global leader in plant science, led Artistry™ scientists to understand that a comprehensive reduction of visible aging begins within the skin's 24-hour biorhythms. This finding fueled the discovery of a plant-based catalyst that prompts the skin's resynchronization to help regenerate the youthful appearance of skin.

The Artistry Supreme LX™ collection features luxurious ingredients with exquisite anti-aging properties:

• Gardenia Grandiflora Stem Cell Extracts: More than 300 plants from around the world were meticulously evaluated before Artistry™ scientists selected a stunningly beautiful and powerful species, Gardenia Grandiflora. Using an exclusive biotech process, Artistry™ scientists distilled Gardenia Grandiflora stem cells into a pure, stabilized elixir.
• The Artistry™  brand's exclusive CellEffect24 Complex: Next-generation technology enriched with 24 Karat gold, which provides optical light diffusion to impact the appearance of wrinkles and fine lines, as well as patented Cardiolipin and L-Carnosine, which help energize the skin.

"Inside Gardenia Grandiflora's stem cells, we discovered properties that allow the flower to flourish in even the harshest climates," noted Paul Seehra, Ph.D., Director of Global Technology Discovery, Amway. "Combined with the powerful blend of highly efficacious and exclusive ingredients in our CellEffect24 Complex, this multi-phase technology replenishes, energizes, visibly repairs and protects skin so it looks and performs more like it did when it was younger."

A laboratory test of the Artistry Supreme LX™ technology blend, including both CellEffect24 Complex and Gardenia Grandiflora Stem Cell Extracts, showed a boost of the skin's Energy Index by 68 times when compared to untreated cells.^**

Other key ingredients in the Artistry Supreme LX™ formula include those harvested from Amway's own organic Nutrilite  farms: Green Acerola Cherry Extract, an antioxidant that helps protect skin from environmental aggressors; patented Nutrilite™ Spinach Leaf Extract, which helps boost skin's natural ability to repair itself; and Rhodiola Complex, which further help resynchronize the skin's natural biorhythms.

Breakthrough Beauty, Inside and Out

The packaging for the Artistry Supreme LX™ collection is elegantly designed with jewel-like metallic gold finishes that add sophistication and allude to the premium ingredients inside. Additionally, the cap closure features 24 facets that signify both the 24 Karat gold infused in the formula and the 24-hour cycle of the body's biorhythms – the inspiration behind CellEffect24 Complex. The tops of the closures reveal the inner facets, mirroring the effects of a sundial and paying homage to the resynchronization story.

"This new generation of luxury skincare embodies the discovery and invention that sets the Artistry™ brand above and apart," adds Nickel. "Innovation like this has elevated the Artistry™ brand to be among the world's top five, largest-selling, premium skincare brands. ***"

Artistry™ products are sold exclusively through a network of more than three million Amway distributors worldwide. To learn more about the Artistry Supreme LX™ launch, please visit Amway.com/Artistry.

About Artistry™
Artistry™ is ranked among the world's top-five, largest-selling premium skincare brands.*** Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Superior formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry™ products are sold through more than three million Amway distributors in more than 100 countries and territories worldwide.

About Amway
Amway is a $9.5 billion direct selling business based in Ada, Michigan. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare and color cosmetics; and eSpring™ water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2015 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2016 Global 100. For company news, visit globalnews.amway.com.

^*According to the Direct Selling News 2015 Global 100.
^**Energy Index was tested by an in vitro test method on Human Dermal Fibroblast cells with Artistry Supreme LX™ ingredient blend technology (including Gardenia Grandiflora Stem Cell Extracts and CellEffect24 Complex).
^***Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

SOURCE Amway