The Art of Shaving Launches The Morris Park Collection with Olivia Palermo and Johannes Huebl
NEW YORK, June 4, 2015 /PRNewswire/ -- The Art of Shaving debuted The Morris Park Collection with Johannes Huebl and Olivia Palermo in New York City last night. Todd Brisky, Managing Director of The Art of Shaving, introduced guests to The Morris Park Collection while highlighting the new razors' smooth handling, bold style and superior performance. The evening featured a look at rare 1950s and 1960s vintage cars that inspired The Morris Park Collection. Throughout the night, The Art of Shaving Master Barbers' demonstrated how to achieve key grooming styles using the Morris Park Collection razor and 4 Elements of the Perfect Shave. Attendees indulged in passed bites inspired by the three razor colors – Signal Red, Royal Blue and British Racing Green - as they experienced the sleek race cars and sporty shaving collection.
Special guests Johannes Huebl and Olivia Palermo previewed the cars while mingling amongst guests and discussing key grooming tips with The Art of Shaving Master Barbers. Johannes, dressed in a crisp blazer with navy pants, and Olivia, in a black tuxedo dress, mirrored the contemporary elegance of The Morris Park Collection.
Johannes Huebl and Olivia Palermo explained, "The Morris Park Collection combines the look of a classic car with a modern design in three bright, eye-catching colors. We love the racecar-themed names, which are a fashion-forward twist to incorporate into a daily grooming routine."
As a fixture on men's fashion pages, Johannes continued, "The Morris Park Collection is a very fashionable and cool grooming collection of razors, fun for every Gentleman who prefers the proper wet shave."
The Morris Park Collection
The Art of Shaving introduces The Morris Park Collection, a new line of razors inspired by New York's historic Morris Park race track. Displaying smooth handling and bold style, The Art of Shaving Morris Park Collection razors bring a sleek, bright design into gentlemen's bathrooms to start their mornings stylishly.
Exclusively designed by The Art of Shaving, the world's leading premium shave brand, each Morris Park Collection razor features a bright and superior design to create an exceptional shaving experience. Choose from three signature vintage racing colors – Signal Red, Royal Blue or British Racing Green. Each razor is lacquered in a striking high-gloss finish and accented with distinct chrome accents and inlaid detailing. A lightweight and balanced handle is marked with clean lines and a crisp white racing stripe, elegantly merging the razor's timeless race car inspiration with a modern, cutting-edge appearance.
The Morris Park Collection is a continuation of The Art of Shaving's longstanding relationship with New York, which have been intertwined since the first Art of Shaving stores flourished on the city's concrete streets in 1996. Taking its influence from the classic cars that first raced at Morris Park in Bronx, New York during the early twentieth century, the Morris Park Collection mirrors their vivid colors, fine craftsmanship and sporty, yet elegant, look.
Similar to the previous Chelsea and Lexington Collections, the Morris Park Collection extends The Art of Shaving's Heritage Collection series. Each Heritage Collection echoes the voice and character of New York's most dynamic neighborhoods, landmarks and streets. To elevate one's daily shaving ritual, pair the Morris Park Collection razors with The Art of Shaving's pre-shave, shaving and after-shave products to experience a unique and individual take on the 4 Elements of The Perfect Shave. The Morris Park Collection razor fits with all Gillette Fusion and Fusion ProGlide blades.
The Art of Shaving
Founded in 1996, The Art of Shaving is considered one of the world's leading premium shaving brands with its essential oil based grooming products, high-end shaving instruments, and a growing retail chain dedicated to men's shaving. The Art of Shaving has trademarked its wet shaving system "The 4 Elements of the Perfect Shave" – Prepare, Lather Up!, Shave, and Moisturize – and is recognized as one of the best-selling men's brands at high-end department stores. What started from one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops across the country – over half of which boast Barber Spas; a unique masculine service concept that combines traditional barber services with essential oil facial treatments. Today, The Art of Shaving shops are found in over 140 self-named locations across the US. The Art of Shaving is sold online at www.TheArtofShaving.com and at fine retailers online stores such as Nordstrom.com, Bloomingdales.com, Sephora.com, Neiman Marcus, Barneys New York, Saks Fifth Avenue, and Macy's.
The Morris Park Collection is available at The Art of Shaving boutiques and www.theartofshaving.com, and retails for $60.
Through June 22nd, purchase a Morris Park Collection Razor with any Mid-Size Kit for $95.
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SOURCE The Art of Shaving
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http://www.TheArtofShaving.com
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