The Arena Group More Than Doubles Video Revenue and Drives Audience Engagement with Online Video Platform EX.CO

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May 09, 2024, 08:00 ET

NEW YORK, May 9, 2024 /PRNewswire/ -- EX.CO, the publisher video platform powering successful video strategies for the world's leading media groups, today announced results from a recent case study of its partnership with media giant The Arena Group (NYSE American: AREN). The collaboration has driven 115% higher gross RPMs for video on average and a 27% increase in user dwell time across their network of sites, which include Men's Journal and Parade, within a six-month time period.

The Arena Group, which publishes content across a diverse portfolio of hundreds of brands, reaching more than 100 million users monthly, leads the publishing industry by recognizing the demand for more video content while historically facing challenges to include video on every article page. EX.CO's online video platform (OVP) allows the publisher to quickly generate new content which increases audience engagement, time-on-site, and recirculation, thereby opening up additional monetization opportunities. The Arena Group also leverages EX.CO's AI-driven contextual recommendations to ensure that the videos match the content of each article that the user is consuming, creating a more personalized video experience.

"Our commitment to implementing the most innovative solutions to drive unprecedented business results extends beyond today's successes, as we continue to strive to create more meaningful video experiences that captivate and resonate with our audiences," said Jason White, chief product and technology officer at The Arena Group. "Our multi-layered partnership with EX.CO has allowed us to deliver more contextually relevant video content and cultivate stronger relationships with our audiences overall, and we're thrilled with the results."

As a demand-agnostic company, EX.CO enables The Arena Group to add their own private marketplace and programmatic deals to the platform. The technology optimizes for publisher revenue with its machine-learning-based yield engine, driving even higher revenue and content relevancy for the publisher and reader.

"The Arena Group is a powerful media company with iconic brands that readers have enjoyed for decades. We're thrilled that they have partnered with us to support their business growth through the power of video and contextual recommendations," said EX.CO co-founder and CEO, Tom Pachys. "We're excited to see the incredible results thus far and look forward to expanding our relationship and launching new video experiences with The Arena Group in the near future."

For more information about EX.CO, please visit www.ex.co.

About EX.CO
We're EX.CO, the world's leading publisher video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including The Arena Group, CBSi, Hearst Newspapers, and Nasdaq. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures. For more information, visit ex.co.

About The Arena Group
The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven cutting-edge playbook that transforms media brands. Our unified technology platform empowers creators and publishers with tools to publish and monetize their content, while also leveraging quality journalism of anchor brands like TheStreet, Parade, Men's Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of over 265 brands, reaching over 100 million users monthly. Visit us at thearenagroup.net and discover how we are revolutionizing the world of digital media.

Media Contacts:
Tammy Blythe Goodman
EX.CO
[email protected]

Steve Janisse
NewsMakers Media for The Arena Group
[email protected]

SOURCE EX.CO