The Appraisal Lane™ Platform Now Utilized at Gettel Automotive Group's 11 Florida Dealerships

SAN FRANCISCO, Sept. 30, 2015 /PRNewswire/ -- The Appraisal Lane™, a used car trade network and communications platform for dealers, today announced it has signed Gettel Automotive Group in Florida, one of the nation's largest automotive groups operating 11 dealerships in the Sarasota, Bradenton, Gainesville, and Ocala markets.  The Appraisal Lane platform will now be used across all of Gettel's dealerships, enabling the company's sales staff to post pre-owned inventory and receive cash offers quickly and easily from expert appraisers in The Appraisal Lane network. 

Gettel Automotive Group is comprised of 11 Florida dealerships specializing in new and pre-owned vehicle sales, service, and parts for Toyota, Scion, Hyundai, Nissan, Acura, BMW, Volkswagen, and Porsche.  Founded in 1991, Gettel Automotive Group employs 798 associates and is ranked as one of the top 150 dealership groups in the United States.

Fully optimized for mobile, The Appraisal Lane platform manages appraisal submissions, purchase offers, and communications between dealers, appraisers, and wholesale buyers.  It tracks sales information, such as costs, transportation, and profit and loss information, as well as fulfillment channels through which pre-owned vehicles are ultimately sold, including direct-to-dealer, physical auctions, and online auctions. 

"We're extremely pleased to support Gettel Automotive Group's daily business operations, and we look forward to improving its business and enhancing its consumer offerings," said Jeff Risner, Co-Founder and CEO of The Appraisal Lane. "Until now, the wholesale used car appraisal and acquisition process was inefficient.  The Appraisal Lane is transforming this process by providing dealers like Gettel with the most accurate used car offers, quickly and easily, in a fully optimized mobile platform that makes it easy for them to conduct business virtually anywhere, at any time."

The Appraisal Lane has been expanding its operations since it announced the addition of Ken Potter to its executive team recently.  Potter, former Vice President of Dealer Development at TrueCar, is now The Appraisal Lane's Vice President of Sales, and is actively leading the company's expansion efforts in markets throughout the U.S.  The addition of Gettel Automotive Group further expands the company's footprint in the Southeast.

"There's a confidence level and validation that comes with using The Appraisal Lane platform to put the most accurate numbers on our used car inventory, and on hot trades when the customer is physically sitting at the sales desk ready to transact," said Kurt Fisher, Pre-owned Vehicle Operations Manager for Gettel Automotive Group.  "In addition to accurately valuing our full spectrum of used inventory, and getting cash offers in the process, The Appraisal Lane enables us to move aged inventory much faster than before.  It has been a great tool for us so far.  We look forward to future business opportunities it brings in the form of increased sales and improved customer service." 

For more information, visit www.theappraisallane.com. 

About The Appraisal Lane^™
The Appraisal Lane, a real-time used car trade network and communications platform, enables dealers to submit used cars for appraisal and receive cash offers from a network of experts who balance knowledge with market valuation data resulting in the most accurate used car valuations. Fully optimized for mobile, the platform manages appraisal submissions, purchase offers, and dealer, appraiser, and buyer communications, as well as sales and fulfillment channel information.  Among many other benefits, The Appraisal Lane gives dealers the ability to move used car inventory by providing accurate valuations; provide consistent consumer trade-in offers; the opportunity to white label the technology suite to power their own private networks; and the confidence to take used cars on trade regardless of a new car sale, ultimately improving their business in the process. 

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SOURCE The Appraisal Lane

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