The Application-to-Person (A2P) SMS Market is to grow by 4.25% from 2022 to 2027 | 42 Telecom Ltd., AMD Telecom SA, BICS, and more to emerge as key players -Technavio

NEW YORK, July 14, 2023 /PRNewswire/ -- The application-to-person (A2P) SMS market size is estimated to grow at a CAGR of 4.25% between 2022 and 2027. The size of the market is forecast to increase by USD 13,011.44 million, according to Technavio. The growing competition in the market is compelling vendors to adopt various growth strategies, such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including - 42 Telecom Ltd., AMD Telecom SA, BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc.- Download Sample Report in minutes.

Application-to-Person (A2P) SMS Market Insights -

• Vendors: 15+, Including 42 Telecom Ltd., AMD Telecom SA, BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: component (platform and service), application (promotional campaigns, CRM, pushed content, interactive services, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa)

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Key Driver- The increase in the number of smart-connected devices is a key factor driving market growth. This growth is due to various benefits offered by these connected devices, such as it becomes easier to monitor, manage, and maintain communication with the end users. As a result, the demand for A2P SMS solutions is rising as they help consumers to simplify content management and efficiently monitor promotional campaigns. Furthermore, using mobile devices, employees can access confidential data from remote locations. Traveling executives, sales representatives, and field workers are the example of mobile workers. A2P messaging services, which uses authentication method to safeguard sensitive information from malware attacks, is been implemented by many companies. Hence, the increase in demand for smart-connected devices is expected to drive market growth during the forecast period.

Major Trends- The implementation of the BYOD policy in enterprises is an emerging trend in the market. 

Significant Challenges- The inferior telecom infrastructure in developing regions is a significant challenge restricting market growth. 

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The application-to-person (A2P) SMS market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as prospects.

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What are the key data covered in this Application-to-Person (A2P) SMS Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the application-to-person (A2P) SMS market between 2023 and 2027
• Precise estimation of the size of the application-to-person (A2P) SMS market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the application-to-person (A2P) SMS market across APAC, North America, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of application-to-person (A2P) SMS market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global application-to-person (A2P) SMS market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global application-to-person (A2P) SMS market 2017 - 2021 ($ million)

• 4.2 Component Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.3 Application Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments
• Exhibit 30: Chart on Component - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component - Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Platform - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Platform - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Platform - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Platform - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Platform - Year-over-year growth 2022-2027 (%)

• 6.4 Service - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Service - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Service - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Service - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Service - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Component 
• Exhibit 42: Market opportunity by Component ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
• Exhibit 43: Chart on Application - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 45: Chart on Comparison by Application
• Exhibit 46: Data Table on Comparison by Application

• 7.3 Promotional campaigns - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Promotional campaigns - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Promotional campaigns - Year-over-year growth 2022-2027 (%)

• 7.4 CRM - Market size and forecast 2022-2027 
• Exhibit 51: Chart on CRM - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on CRM - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on CRM - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on CRM - Year-over-year growth 2022-2027 (%)

• 7.5 Pushed content - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Pushed content - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Pushed content - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Pushed content - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Pushed content - Year-over-year growth 2022-2027 (%)

• 7.6 Interactive services - Market size and forecast 2022-2027 
• Exhibit 59: Chart on Interactive services - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Interactive services - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Interactive services - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Interactive services - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027 
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Application 
• Exhibit 67: Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027 
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027 
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027 
• Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 42 Telecom Ltd.
• Exhibit 120: 42 Telecom Ltd. - Overview
• Exhibit 121: 42 Telecom Ltd. - Product / Service
• Exhibit 122: 42 Telecom Ltd. - Key offerings

• 12.4 AMD Telecom SA
• Exhibit 123: AMD Telecom SA - Overview
• Exhibit 124: AMD Telecom SA - Product / Service
• Exhibit 125: AMD Telecom SA - Key offerings

• 12.5 Bharti Airtel Ltd.
• Exhibit 126: Bharti Airtel Ltd. - Overview
• Exhibit 127: Bharti Airtel Ltd. - Business segments
• Exhibit 128: Bharti Airtel Ltd. - Key news
• Exhibit 129: Bharti Airtel Ltd. - Key offerings
• Exhibit 130: Bharti Airtel Ltd. - Segment focus

• 12.6 BICS 
• Exhibit 131: BICS - Overview
• Exhibit 132: BICS - Product / Service
• Exhibit 133: BICS - Key offerings

• 12.7 Comviva Technologies Ltd. 
• Exhibit 134: Comviva Technologies Ltd. - Overview
• Exhibit 135: Comviva Technologies Ltd. - Business segments
• Exhibit 136: Comviva Technologies Ltd. - Key offerings
• Exhibit 137: Comviva Technologies Ltd. - Segment focus

• 12.8 Infobip Ltd.
• Exhibit 138: Infobip Ltd. - Overview
• Exhibit 139: Infobip Ltd. - Product / Service
• Exhibit 140: Infobip Ltd. - Key news
• Exhibit 141: Infobip Ltd. - Key offerings

• 12.9 Route Mobile Ltd.
• Exhibit 142: Route Mobile Ltd. - Overview
• Exhibit 143: Route Mobile Ltd. - Product / Service
• Exhibit 144: Route Mobile Ltd. - Key news
• Exhibit 145: Route Mobile Ltd. - Key offerings

• 12.10 Silverstreet BV
• Exhibit 146: Silverstreet BV - Overview
• Exhibit 147: Silverstreet BV - Product / Service
• Exhibit 148: Silverstreet BV - Key offerings

• 12.11 Sinch AB
• Exhibit 149: Sinch AB - Overview
• Exhibit 150: Sinch AB - Business segments
• Exhibit 151: Sinch AB - Key offerings
• Exhibit 152: Sinch AB - Segment focus

• 12.12 Syniverse Technologies LLC 
• Exhibit 153: Syniverse Technologies LLC - Overview
• Exhibit 154: Syniverse Technologies LLC - Product / Service
• Exhibit 155: Syniverse Technologies LLC - Key news
• Exhibit 156: Syniverse Technologies LLC - Key offerings

• 12.13 Tanla Solutions Ltd.
• Exhibit 157: Tanla Solutions Ltd. - Overview
• Exhibit 158: Tanla Solutions Ltd. - Product / Service
• Exhibit 159: Tanla Solutions Ltd. - Key offerings

• 12.14 Twilio Inc.
• Exhibit 160: Twilio Inc. - Overview
• Exhibit 161: Twilio Inc. - Product / Service
• Exhibit 162: Twilio Inc. - Key offerings

• 12.15 tyntec GmbH Hofmannstrasse 
• Exhibit 163: tyntec GmbH Hofmannstrasse - Overview
• Exhibit 164: tyntec GmbH Hofmannstrasse - Product / Service
• Exhibit 165: tyntec GmbH Hofmannstrasse - Key offerings

• 12.16 Vodafone Group Plc
• Exhibit 166: Vodafone Group Plc - Overview
• Exhibit 167: Vodafone Group Plc - Business segments
• Exhibit 168: Vodafone Group Plc - Key offerings
• Exhibit 169: Vodafone Group Plc - Segment focus

• 12.17 Vonage Holdings Corp. 
• Exhibit 170: Vonage Holdings Corp. - Overview
• Exhibit 171: Vonage Holdings Corp. - Business segments
• Exhibit 172: Vonage Holdings Corp. - Key offerings
• Exhibit 173: Vonage Holdings Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations
• Exhibit 180: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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