NEW YORK, Dec. 1, 2014 /PRNewswire/ -- Content marketing has been touted as the natural intersection of PR and marketing, but the practice of each function is evolving on a near-daily basis. This ongoing state of flux marks new territory for both disciplines—and presents new challenges for content marketing success. According to Content Marketing Institute's Chief Strategy Officer, Robert Rose, there are currently four primary barriers facing practitioners today:
1. Favoring quantity over quality: Starting "too big, too fast" can result in a waterfall of new content…but can also negatively impact the value each piece can provide to your audience.
2. Fear of failure inhibits experimentation: Sticking to what always works and never trying anything new means leaving money on the table.
3. Siloed marketing and PR teams: Content creators are not openly collaborating with the business' PR team to drive more exposure and leads to their efforts.
4. Measurement: Traditional business practices do not always meet the needs of this new and evolving model.
For additional insight on the current state of content marketing, read the latest blog post "Content Marketing—Challenges, Obstacles and Barriers, oh my!" on Beyond PR: http://prn.to/1y4YHxD
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