The 4 Greatest Barriers to Content Marketing Success

NEW YORK, Dec. 1, 2014 /PRNewswire/ -- Content marketing has been touted as the natural intersection of PR and marketing, but the practice of each function is evolving on a near-daily basis. This ongoing state of flux marks new territory for both disciplines—and presents new challenges for content marketing success. According to Content Marketing Institute's Chief Strategy Officer, Robert Rose, there are currently four primary barriers facing practitioners today:

1. Favoring quantity over quality: Starting "too big, too fast" can result in a waterfall of new content…but can also negatively impact the value each piece can provide to your audience.

2.  Fear of failure inhibits experimentation: Sticking to what always works and never trying anything new means leaving money on the table.

3. Siloed marketing and PR teams: Content creators are not openly collaborating with the business' PR team to drive more exposure and leads to their efforts.

4. Measurement: Traditional business practices do not always meet the needs of this new and evolving model.

For additional insight on the current state of content marketing, read the latest blog post "Content Marketing—Challenges, Obstacles and Barriers, oh my!" on Beyond PR:  http://prn.to/1y4YHxD

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:  
Caitlin Carragee, Senior Manager of Strategic Communications 
201-360-6363 
[email protected] 

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