The 37th Annual BAA Marketing Law Conference: Walking the Line Between Innovation and Regulation
NEW YORK, Oct. 8, 2015 /PRNewswire/ -- The national non-profit Brand Activation Association (BAA), a division of the ANA, is hosting the biggest conference in the industry that offers exceptional practical and legal learning. The packed agenda is comprised of top level speakers from major regulators, to senior/inside counsel, to the best of the outside counsel bar and brand marketers. There will be 120+ speakers, 60 sessions, 15 roundtables, networking and pre-conference cocktail parties and major CLE credits. Expected attendance will be over 750. 1,800 page reference book/USB drive is a special bonus to attendees.
| Where: |
Downtown Chicago Marriott Hotel, 540 N. Michigan Avenue, Chicago, IL |
| When: |
November 9-11, 2015 |
| Why: |
Accredited media will have access to leading lawyers and brands in the industry to discuss the laws in effect or in the pipeline facing the industry today. Among the participants who can be made available for interviews are: |
| Edward Kabak, CLO of the BAA and one of the strongest voices in the industry, invites the media to hear from top brand marketers how laws affecting numerous marketing disciplines are facing the industry today, including domestic and international promotion, advertising, sweepstakes, all aspects of social/digital media, privacy, targeted advertising, BIG DATA, mobile, intellectual property, and other key issues. |
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| A member of the FTC keynotes Day 1 on policy and enforcement. |
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| George Leon, Executive Vice President, Worldwide Consumer Marketing, Sony Pictures Entertainment Keynotes Day 2 on conflicts between creative and legal. |
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| Facebook, Google, McDonald's, Target, Coca-Cola, P&G, Snapchat, Best Buy, and dozens of other major brands will be sharing their experiences and education. |
About The BAA
The Brand Activation Association (BAA) — the rebranded Promotion Marketing Association (PMA) – is the national non-profit trade association dedicated to Brand Activation disciplines that convert strategies to building consumer bonds. Representing over $750 billion dollars in sales, these disciplines include Relationship Marketing, Promotion Marketing, Retailer Marketing, Experiential Marketing, Influencer Marketing, and Content Marketing. Founded in 1911, the BAA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization's membership is comprised of Fortune 500 companies; top marketing agencies, law firms, retailers, and service providers, representing thousands of brands worldwide. The BAA is headquartered in New York City with its affiliate, the BAA Educational Foundation, Inc. For more information, visit www.baalink.org, Gina Pirozzi, 212/228-1249, [email protected], http://www.baalink.org/conference/show/id/BAALAW-NOV15, Ed Kabak, 212/340-0083, [email protected]
SOURCE Brand Activation Association (BAA)
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