The 2015 Taiwan Excellence Product Showcase Held In Vanderbilt Hall, Grand Central Terminal on September 24th - 27th A Huge Success For New York City

NEW YORK, Oct. 8, 2015 /PRNewswire/ -- The Taiwan External Trade Development Council (TAITRA) in conjunction with the Taiwan Trade Center (TTC), held its highly successful 2nd annual 2015 Taiwan Excellence Product Showcase, a free to the public event, at the iconic Vanderbilt Hall located in Grand Central Terminal this past September, displaying over 65 Taiwan Excellence award winning brands and 160 products to thousands of attendees over a 4-day period.

The showcase, designed to provide attendees a chance to become acquainted with the newest technology, gadgets and exceptional products "Made In Taiwan," was a runaway success, attracting thousands of consumers daily to the venue.

The four-day showcase began with a VIP ribbon-cutting Opening Ceremony, with VIP keynote speakers Francis K.H. Liang, Chairman, The Taiwan External Trade Development Council (TAITRA), Ambassador Paul Wen-Liang Chang, Taipei Economic and Cultural Office (TECO), Claire McLeveighn, Vice President, International Trade and Investment, Global NY at Empire State Development and Bella Heule (Isabella) Executive Vice President, World Trade Centers Association (WTCA).  Other attending VIPs included Nancy Ploeger, President, Manhattan Chamber of Commerce, Lily Yeh, General Manager, LIULI, Joe Woulfe, Senior Vice President, Sales & Marketing, FRANZ and James Yang, CEO, World Journal North America.

"New York City has its own reputation as a global hub for innovation, for diversity and for creativity," said Chairman Liang.  "We are very proud of the fact that we are here in New York City to exhibit our products with Taiwan Excellence."

The 2015 Taiwan Excellence Product Showcase featured daily performances from the world-renowned Dream Lab's Fembots, live product demonstrations from world-class bike companies Pacific Cycles and Tern Cycles and interactive digital games for consumers held by electronics gaming leaders Acer and Asus.  A daily raffle was a highlight of the event, allowing guests and attendees the chance to win highlighted products from the showcase.

As of June 2015, the US Government via its official census reporting gave Taiwan a top-rank as number 9 out of 15 trading partners, with over $6.4 billion in bilateral trade, registered a second highest record volume and posted a healthy 5.67% on year growth. The US market is Taiwan's third exporting market and is creating an atmosphere to better help brands from Taiwan standout on a national level. 

Chairman Liang stated, "If we can sell in the United States, we can sell in the whole global market. The United States represents the trend of consumer products into the future and our Excellence Showcase allows us to highlight Taiwan's contributions to those trends.  We share the similar culture and language background with China, but we have very strong alliances and relations with the West, which allows us to be key players in the international business world."

About the Taiwan Excellence Awards

A recognized name of innovation with added value, the Taiwan Excellence Awards are the highest accolade won by products that encapsulate inno-value. The Taiwan Excellence Awards were established by Taiwan's Ministry of Economic Affairs (MOEA) in 1992. The Taiwan Excellence Awards winners not only represent the most revolutionary, highest quality, highest value-added products made by Taiwan, but they also epitomize Taiwan's unique genius in using innovation to create added value in the design and manufacturing of leading-edge products.

About the Bureau of Foreign Trade (BOFT)

The Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA) of Taiwan is responsible for implementing policies and regulations governing foreign trade, economic cooperation, and foreign investments. Established in January 1969, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment over the decades. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous trade promotion projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to entrust TAITRA with various critical government projects relating to business trade and/or investments, promoting Taiwan on every international aspect.

About the Taiwan External Trade Development Council

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 800 international marketing specialists stationed throughout its Taipei headquarters and over 50 overseas branches worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

MEDIA CONTACT

Julie O. Griffith, 832.420.0985, [email protected]

SOURCE Taiwan Excellence

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