The 180-Year Evolution of Dits and Dahs: Frere Enterprises Uncovers Innovation in Unlikely Source

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Oct 04, 2018, 08:00 ET

PETALUMA, Calif., Oct. 4, 2018 /PRNewswire/ -- No one thought that 180 years later, Samuel F. B. Morse's invention of Morse code would still be relevant, especially considering one of the hottest tech companies on earth has added a Morse code keyboard to their smartphones. This company also offers free training on how to learn the language in less than an hour. In times past, students vocalized the written dots and dashes of this language as "dits" and "dahs," respectively. As it has evolved, Morse code beeps are also communicated with flashing lights and blinking eyes. Brandon Frere, Frere Enterprises CEO and industry leader, believes entrepreneurs can learn from Morse code's origin story to stay relevant in the future.

The language of Morse code was invented by an unlikely painter turned inventor and is still used today, including by ham radio operators or by the U.S. Navy and Coast Guard. This invention came about by chance and perseverance. Morse also had a business partner who was more concerned with improving Morse code than his own business interests in the matter. Unfortunately, this did not turn out in Morse's partner's favor, because he died forgotten and penniless. This man was Alfred Vail. More recently, a tech company founder was forced to walk away from $850 million because his contracts were not carefully considered before he was bought out. Having a well-thought-out contract drawn up for a new partnership might seem obvious, but it still remains a cautionary tale, both past and present.

How exactly has Morse code changed the world? And why is it still relevant? The most obvious answer is that it revolutionized communication, first within America and then transatlantically. It changed the way wars were fought and radically improved the way journalists and news media shared information. An unconventional example of Morse code's many applications can be seen in the true story of U.S. Navy Commander Jeremiah Denton, who was a prisoner of war in Hanoi, Vietnam, during the Vietnam conflict for many years. During a propaganda video that a Japanese journalist filmed, he spelled out the word "torture" with his eyes using Morse code. While his brazen act of defiance did not give him freedom, his message was useful to the U.S. military in understanding that POWs in Vietnam were being tortured.

Morse code also has many applications for those living with physical impairments and disabilities. For example, the big tech company that included Morse code in its keyboard interface for its smartphones did so to make their communication tools more inclusive for disabled people. Other companies have created two-switch input devices to help the disabled who cannot use a keyboard access the internet.

"Technology is rapidly changing and studying the history of how it has evolved can really help improve an entrepreneur's strategy," added Frere. "A person might not start out with the intention of revolutionizing an entire field. That might even be too big of a goal. Start with what you know, learn about what you don't and keep moving forward. You never know — you might be the inventor of the Next Big Thing. But don't let that be your sole mission. What drives you, what truly interests you — that is your soul purpose, and will make your work meaningful."

About Frere Enterprises

Run by CEO Brandon Frere, Frere Enterprises is a California-based company with a global vision based around the usage of special financial technology, or SpecFinTech, with a current focus on financial wellness and productivity.

He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers, alike. Frere's website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information that he has learned throughout his extensive business and technological endeavors. Through Frere Enterprises, he aims to apply those lessons to other business opportunities.

Frere Enterprises' mission is to acquire traditional businesses and digitally transform them to meet and exceed modern day demand. This mission seeks to transform such businesses by developing the newest and most evolved technologies to speed up the evolution of financial services in order to meet the demands of the modern consumer and exceed the potential of the modern era.

FrereEnterprises.com

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