That's What (Facebook) Friends Are For

HACKETTSTOWN, N.J., Aug. 22, 2011 /PRNewswire/ -- Today Mars Chocolate North America announced the first-ever M&M'S® Day on Saturday, September 3, 2011 at participating domestic Six Flags theme parks.  The program builds on the three year partnership M&M'S Brand Chocolate Candies has enjoyed with the popular theme park company.

Fans who "Like," the M&M'S Facebook page (facebook.com/mms) – both new and existing fans – can receive $25 off the price of up to two general admission tickets on M&M'S Day at participating Six Flags parks.  Fans will be directed to a special tab on the M&M'S Facebook page where unique codes are available to take advantage of the special offer.

"We're always looking for opportunities to leverage our iconic partnerships to reward our fans," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America.  "Six Flags is a perfect fit for our brand because they're also all about fun.  We hope to see thousands of our fans on M&M'S Day at Six Flags parks throughout the country."

"Six Flags is excited to partner with M&M'S on this great event, bringing value and thrills to our overlapping fan base," said David McKillips, senior vice president of corporate alliances and partnership marketing.  "Our ability to develop partnerships like this help create unique experiences for our guests and entertain families nationwide."

Guests who purchase tickets using the M&M'S Day Facebook offer will also have the chance to receive VIP treatment with early admission for exclusive ride time and one free midway game voucher.  Fans must bring an eligible medium or large M&M'S Brand Chocolate Candy wrapper with their "Print-N-Go" ticket to receive the M&M'S Day VIP wristband.

M&M'S Day also includes giveaways of special M&M'S and Six Flags branded merchandise throughout the day and at select park locations, guests will enjoy a discount on M&M'S products exclusively at in-park M&M'S-branded M-Porium stores.  As a special treat for guests visiting Six Flags Over Georgia outside of Atlanta, the M&M'S Racing Car will be on display inside the park.

As added support for the event, Six Flags launched the M&M'S MORE FUN with MORE FRIENDS mobile sweepstakes, running August 2 – September 3, 2011.  To enter, guests text a short code to a special number to be eligible to win six admission tickets to Six Flags.

The M&M'S Day and M&M'S MORE FUN with MORE FRIENDS mobile sweepstakes participating markets and park locations include:

• Atlanta – Six Flags Over Georgia
• Chicago - Six Flags Great America
• Dallas – Six Flags Over Texas
• Los Angeles – Six Flags Magic Mountain
• New England – Six Flags New England
• New York/New Jersey/Philadelphia – Six Flags Great Adventure
• San Antonio – Six Flags Fiesta Texas
• San Francisco – Six Flags Discovery Kingdom
• St. Louis – Six Flags St. Louis
• Washington, DC/Baltimore – Six Flags America

For more information about M&M'S Day at Six Flags, visit facebook.com/mms.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA®.

For more information, please visit www.mars.com.

About Six Flags Entertainment Corporation:

Six Flags Entertainment Corporation is the world's largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company's flagship location, is celebrating its 50th anniversary season in 2011.

SOURCE Mars Chocolate North America

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