Thailand Gift Card and Incentive Card Markets Report 2021-2025 Featuring Tesco, Central Retail, Home Product Center, Mall Group, Hutchison Whampoa, Charoen Pokphand

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Nov 05, 2021, 10:30 ET

DUBLIN, Nov. 5, 2021 /PRNewswire/ -- The "Thailand Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2016-2025) - Q2 2021 Update" report has been added to ResearchAndMarkets.com's offering.

According to the Q2 2021 Global Gift Card Survey, gift card industry in Thailand is expected to grow by 16.1% on annual basis to reach US$ 1795.4 million in 2021.

Despite near-term challenges in 2021, medium to long term growth story of gift cards in Thailand remains strong. The gift card industry in Thailand is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 14.2% during 2021-2025. The gift card market in the country will increase from US$ 1546.1 million in 2020 to reach US$ 3053.8 million by 2025.

The gift card market has been impacted across retail and corporate segments due to the pandemic in 2020. Despite these challenges, in the coming quarters, the market for gift card is expected to grow, as people prefer alternative gifting solutions such as gift cards.

Demand for e-gift cards is showing strong growth due to wide acceptance of the digital ecosystem which is attracting consumers towards e-gift cards. E-commerce market in Thailand has seen continued growth in the past few years due to a large young population, high internet and smartphone penetration as well as rise in popularity of online payments. Though the pandemic had an adverse impact on the economy, e-commerce growth has accelerated. In these unprecedented times, retailers also adopted e-commerce platforms to reach to a greater audience.

Gift card issuers are targeting major festivals to offer specific gift cards to lure customers. The trend has become more prominent in the Asia-Pacific region including Thailand in the recent years, primarily due to the rising internet and smartphone penetration and a large young population.

The coronavirus outbreak, nationwide shutdown of businesses caused major disruption across various industries. To cope up with the situation, several restaurants and bars in Bangkok have launched prepayment gift vouchers with additional benefits, which could help them fight bankruptcy post the pandemic.

Additionally, the hospitality industry has been focusing on offering gift cards to attract customers. For instance, Dusit International, a hotel and property development company offers Dusit Gift Card, redeemable for accommodation, dining and spa services at all of its properties, in Thailand. Gift cards are available in physical and digital form and can be personalized. Also, Marriott Thailand announced to offer gift certificates with 50% bonus for a limited period.

Entertainment based gift cards are also gaining popularity in Thailand. Netflix launched prepaid Netflix Cards in various denominations (Bt500, Bt1,000, and Bt1,500 in value) at FamilyMart, 7-Eleven, Tesco Lotus .

Reasons to Buy

In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2016-2025) for gift cards and incentive cards in Thailand.
Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
Get insights into consumer attitude and behaviour in Thailand: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.

Scope

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

Tesco Plc
Central Retail Corp
Home Product Center PCL
Mall Group Co Ltd, The
Hutchison Whampoa Ltd
Charoen Pokphand Group

Total Spend on Gifts in Thailand

By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Thailand

Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards

Gift Card Market Size by Consumer Segment in Thailand

Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Thailand

By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size

Gift Card Market Size by Retail Consumer in Thailand

By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Thailand

Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Thailand

By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Budget Allocation Trend for 2021

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Thailand

Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Thailand

Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Thailand

Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift

For more information about this report visit https://www.researchandmarkets.com/r/u4y343

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SOURCE Research and Markets