TGI Fridays™ Throws Away Happy Hour Restrictions

Fridays™ Offers Guests Appetizer and Drink Specials ALL DAY, EVERY DAY

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May 14, 2015, 06:03 ET

CARROLLTON, Texas, May 14, 2015 /PRNewswire/ -- TGI Fridays announces that happy hour, which the brand popularized 50 years ago, is officially dead. Why? Because dictating a specific time for people to get together for drinks is an outdated idea. Instead, Fridays is breaking the barriers by introducing a new line-up of food and drink features all day, every day with the launch of Happy Every Hour.

TGI Fridays is breaking the barriers by introducing a new line-up of food and drink features all day, every day with the launch of Happy Every Hour. Pictured are new menu items Jack Sliders, Blood Orange Cooler and Bacon-wrapped Stuffed Jalapenos.

"The world does not operate on a 9-5 schedule, so we're no longer living by the old 4-7 happy hour rules," said Brian Gies, Chief Marketing Officer, TGI Fridays. "Fridays has one objective- to bring people together with an experience that makes them happy, and rules don't make anyone happy. So, bye-bye happy hour. Hello, Happy Every Hour."

Happy Every Hour removes two barriers of having a good time- not enough time and too little money. Starting this week, guests can enjoy new appetizers and drinks including Bacon-wrapped Stuffed Jalapenos, Jack Sliders™ and Boneless Wings in six new flavors - Srirarcha, Memphis BBQ, Miso, PB&J, Cider Glaze and Ghost Pepper (yes, it's that hot). Fridays is also introducing new handcrafted cocktails with fresh ingredients, like the Ultimate Blueberry-Pom Long Island Tea or Blood Orange Cooler, prepared by the best bartenders in the business. All appetizers in the promotion are only $5 with the adult beverages ranging from $3-5, all day, every day.

And of course, guests can still enjoy their favorite appetizers with Happy Every Hour, like Fridays popular Mozzarella Sticks, Spinach Florentine Flatbread and Boneless Wings in both Buffalo and Garlic Parmesan flavors - as well as scratch made cocktails and select draft beers.

Break the rules and follow your friends. Make sure you share your #HappyEveryHour fun with your friends @TGIFridays.

About TGI Fridays

In 1965, Fridays opened its first location in New York City. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of "Friday" is the concept's founding premise, from which the brand promise "In Here, It's Always Friday®" was born. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.

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SOURCE TGI Fridays