DALLAS, Jan. 17, 2019 /PRNewswire/ -- TGI Fridays, a global brand recognized for introducing America to Happy Hour and iconic food and drinks, unveiled new TV and digital ads with the theme "TGIF*IT to making resolutions." The spots are designed to support the numerous New Year's resolutions made by well-intentioned Americans but quickly forgotten. According to statistics, more than 90% of people give up on their promises by mid-month.
Limited-Time Cocktails: Strawberry Shortcake, Bordeaux Cherry Manhattan, Electric Unicorn (l to r)
Take a Resolution Cheat Day at TGI Fridays
Forget Your Resolutions With Friends
Electric Unicorn + Cotton Candy = Good Times
"The new ads are exciting, as TGI Fridays has a long history of celebrating liberation and unrestricted enjoyment," said Cindy Syracuse, TGI Fridays VP of Marketing. "All resolution plans have cheat days. At Fridays, cheat days can last as long as you want – no judgment. TGIF*IT however it works for you."
Tied to the new ads is TGI Fridays latest 2+2+2 Starting at $20 menu featuring two appetizers, two entrées, and two desserts. In addition, TGI Fridays is offering three resolution-breaking handcrafted cocktails. Ready to have caffeine again? The Electric Unicorn is for you, made with Red Bull™ – it can also be crafted non-alcoholic. Can't live without your sugar fix? Strawberry Shortcake is full of sweet goodness. Not interested in #DryJanuary? Try the new The Bordeaux Cherry Manhattan.
TGIF*IT MENU FEATURES
Handcrafted Drinks
NEW Electric Unicorn (also available without booze)
NEW Bordeaux Cherry Manhattan
Strawberry Shortcake
Appetizers
NEW Chips & Queso
Loaded Fries
Mozzarella Sticks
Pan-Seared Pot Stickers
Entrées (for $20)
Cheeseburger
Crispy Chicken Tenders
Personal Million Dollar Cobb Salad
Personal Cajun Shrimp & Chicken Pasta
Premium Entrées (Starting at $22)
Dragon-Glaze Salmon
Half-Rack of Ribs
Sizzling Chicken & Cheese
6 oz. Center-Cut Sirloin (add Crispy Shrimp)
Whiskey-Glazed Chicken (add Crispy Shrimp)
Desserts
NEW Mini Oreo™ Bundt Cake
Mini Chocolate Bundt Cake
Participation may vary by location, so Guests are encouraged to check their local Fridays for TGIF*IT Menu availability. Select items and portion sizes only. As always, please enjoy responsibly.
About TGI Fridays In 1965, TGI Fridays opened its first location in New York City. More than 50 years later, Fridays comprises more than 800 restaurants in 60 countries offering high-quality, authentic American food and legendary drinks backed by genuine service. Bringing people together to socialize and celebrate the spirit of "Friday" is core to our promise that "In Here, It's Always Friday®." Visit www.Fridays.com for more information and download our mobile app. Join Fridays RewardsSM and follow us on Facebook, Instagram and Twitter.
MEDIA CONTACT: Brian Conway, TGI Fridays Corporate Communications, 1-877-742-1215, [email protected]
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