Texas Rangers and Scotts Announce Multi-Faceted Partnership
ARLINGTON, Texas and MARYSVILLE, Ohio, March 30 /PRNewswire/ -- Texas Rangers fans can feel like they have the Rangers grounds crew in their own backyards this spring for the first time ever. Dennis Klein, head groundskeeper for Rangers Ballpark in Arlington, teamed up with The Scotts Company to develop tips for homeowners, as part of a new multi-faceted partnership with Major League Baseball and the Rangers.
"We are excited about our partnership with Scotts," said Dennis Klein. "By utilizing their family of products and expertise in the industry, I can ensure that our playing surface is maintained at the level we demand throughout the season."
"We are proud to partner with the Texas Rangers. Our partnership allows us to reach out to Rangers loyal fan base to deliver regional lawn care advice in a fun and relevant manner," shared John Price, senior brand manager for the Lawns team at The Scotts Company. "The new relationship is another way that Scotts is connecting to area homeowners with localized tips to demystify lawn care."
Dennis Klein is working with Scotts to offer up his professional lawn care advice in local radio spots, in-stadium videos, and educational brochures. Fans can even win the opportunity to join him on the field through "Scotts Groundskeeper for a Day Sweepstakes." The partnership between Scotts and the Rangers will be reinforced through Scotts presence at Rangers Ballpark in Arlington which includes branded grounds crew uniforms, drag mats, signage and, of course, that beautiful field of green.
About ScottsMiracle-Gro
With nearly $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
SOURCE The Scotts Company
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