Terra Live Music with Alejandro Sanz Successfully Engages Users Worldwide

Latin America - español

Terra Live Music in Concert with Alejandro Sanz integrates sponsor activations and captivates an international audience, generating nearly half a million streams

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Terra

Dec 17, 2012, 01:33 ET

MIAMI, Dec. 17, 2012 /PRNewswire/ -- Terra Live Music in Concert with Alejandro Sanz presented by Terra, a global digital media company and content producer with a presence in 19 countries, generated nearly half a million streams globally, during the live transmission on December 6, 2012 and continues to generate more views through Video on Demand, available online and via mobile devices.

Terra Live Music, presenting the first digitally broadcasted live Alejandro Sanz concert, produced over 375,000 live streams for the one-hour show, four times the attendance at a concert in London's Wembley Stadium, one of the largest venues in the world. The concert continues to generate more views from fans all over the world with already over 100,000 streams via Video on Demand and further growth in VOD viewership expected in the next few weeks.

"We are very satisfied with the incredible results of this multi-platform initiative and are happy to share this concert with the world via Video on Demand," said Fernando Rodriguez, CEO of Terra in the US.

This Terra Live Music event was the largest of the series of 360-degree music experiences, allowing a global audience to tune in to the concert from their screen and join the action via social media, and integrating sponsor brands at the event with a pre-show presentation and marketing activations.

The concert, sponsored by American Family Insurance, Kia, Pepsi and T-Mobile also allowed for international viewers to participate in the Terra Live Music experience by viewing in real time and sharing comments through social media. Engaged users produced more than 12,000 'likes' on the Terra.com player, during the live performance and over 14,000 Terra Live Music mentions on Twitter, using the hashtag #TerraLiveMusic, turning it into a worldwide trending topic, as well as the hashtags #CaminodeRosas, #AlejandroSanz and #SanzLive.

T-Mobile participated with product integration, executing an activation promoting the Samsung Galaxy S III through social media efforts. T-Mobile ambassadors used their Samsung Galaxy S III device to post photos, videos and tweet with the #TerraLiveMusic hashtag during the concert.

"T-Mobile is proud to partner with Terra and to participate in such a ground-breaking, multi-platform effort. Today's digital advances allow Hispanic viewers worldwide to watch artists such as Alejandro Sanz perform live directly from their mobile devices. Terra Live Music successfully gives audiences VIP access to the concert through Video on Demand via Internet, mobile devices and tablets," said Peter DeLuca, Senior Vice President of Brand and Advertising of T-Mobile.

This Terra Live Music in Concert with Alejandro Sanz is available for viewing, free of charge, on Video on Demand at http://entretenimiento.terra.com/musica/terra-live-music/show-alejandro-sanz.

About Terra

Terra is a leading global digital media company that reaches a monthly audience of over 100 million people interested in entertainment, lifestyle, sports and news content. Terra's content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, across multiple screens and devices - including PCs, tablets, smartphones, smartvs and DOOH screens.

Chosen by Fast Company Magazine as one of the "2011 Most Innovative Companies" in the world, Terra has revolutionized the way people consume and enjoy digital content through internationally recognized products and services throughout its 12-year history.

In addition to breaking news on its portals, Terra's winning products and services include live broadcasting concerts via Terra Live Music on Terra TV, Sonora's digital music service and Sundaytv's film VOD service. Terra is also an innovator in live broadcasting major sports events, such as the Olympic Games, through multiple and simultaneous live channels in the countries for which the company has broadcasting rights.

About Alejandro Sanz

Alejandro Sanz is one of the most internationally renowned Latin artists. Composer and author of all of his songs, Alejandro has sold over 25 million albums throughout his career and is the Spanish artist with most Grammy Awards (16 Latin Grammys and 3 Grammys). Alejandro has released 15 albums (11 studio albums), all certified Platinum in Spain, Latin America and United States and has collaborated with Shakira, Alicia Keys, The Corrs, Rene from Calle 13, Joaquin Sabina, Dani Martin, Ivete Sangalo and the legendary Tony Bennett.

About Universal Music Group

Universal Music Group is the world's leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a unit of Vivendi, a global media and communications company.

SOURCE Terra