Terra Live Music Wins Top Digital Media Innovator Award

Latin America - español

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Jun 13, 2013, 11:32 ET

MIAMI, June 13, 2013 /PRNewswire/ -- Terra, a global digital media company and content producer with a presence in 19 countries, is pleased to announce that Terra Live Music, the bilingual, interactive music platform launched by the company in 2012, was recognized as "Top Digital Media Innovator in the Latin World" at the 2013 Latin American Advertising and Media Awards Conference hosted by Portada.

"We are proud to be at the forefront of live streaming events in the US Hispanic market. Our priority is to offer original programming and ground-breaking platforms that allow our users within Terra's North American region to interact in real time with famous and up and coming artists via multiple screens," said Gerardo Adame, General Manager for Terra in North America.

"The 360-degree Terra Live Music concert experience provides a unique opportunity for marketers to connect with consumers through their favorite artists and live music performances," added Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. "We have an amazing line up of top artists for Terra Live Music for the rest of the year which we will be announcing shortly," concluded Sarachek Blacker.

Since its inception, the Terra Live Music program has presented renowned artists such as Alejandro Sanz, Alex Ubago, Chino y Nacho and Fonseca. The Alejandro Sanz performance in December generated over half a million streams globally during the live transmission and via Video on Demand. Nearly one million people visited the Alejandro Sanz Terra Live Music special site, spending an average of five minutes per visit. The Terra Live Music platform, available online, through computers, tablets and mobile devices and shared via social media, has been supported by advertisers such as American Family Insurance, AT&T, Kia, Pepsi, T-Mobile, Toyota and Trident, among others.

For business opportunities and to learn more about Terra Live Music, please contact Liz Sarachek Blacker, Chief Revenue Officer of Terra in the U.S. at (212)354-2700 or via email: [email protected].

About Terra
Created in 1999, Terra is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra's content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices - including PCs, tablets, smart phones, connected TVs and DOOH screens.

In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events - from live shows with artists like Paul McCartney, U2, Alejandro Sanz and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain.

SOURCE Terra