Terra Live Music in Concert with Jencarlos Canela Engaged Hispanic Fans across All Platforms

Latin America - español

Terra's latest interactive bilingual music experience proves multi-platform works for reaching U.S. Hispanics

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Oct 29, 2013, 11:03 ET

MIAMI, Oct. 29, 2013 /PRNewswire/ -- Terra Live Music in Concert with Jencarlos Canela presented by Terra, a global digital media company and content producer with a presence in 19 countries, generated over 66,000 video streams, reaching to date nearly 150,000 unique visitors and counting, for the one-hour show on September 18^th and continues to generate more views in the United States through Video on Demand. Sponsored by American Family Insurance, KRAFT Macaroni & Cheese and Sprint, this Terra Live Music concert was live streamed on http://www.terra.com and is still available online via computers, smartphones and tablets.

"We are very proud of the results of this 360 degree initiative and the extraordinary reach our Terra Live Music program has garnered in both the U.S. and Latin America," said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. "Terra is at the forefront in developing innovative results-driven programs that connect music fans and brands focusing on the U.S. Hispanic consumer," she added.

Terra Live Music with Jencarlos Canela included high quality online video content, social media activations and marketing integration across multiple screens. The concert took place in Chicago and was live streamed globally. Over 20% of the video streams were accessed via mobile and tablets.

During his performance, Jencarlos Canela announced the "Persigue tu Sueno" ("Follow Your Dream") contest, sponsored by American Family Insurance, through which fans voted among eight artists from seven cities to perform in the next Terra Live Music in Studio. The band "Diluvio" from Tucson won by popular vote and will perform on Terra Live Music this Wednesday, October 30 at 4pm ET.

The concert also allowed viewers to participate in the Terra Live Music experience by viewing in real time and sharing comments through social media, generating more than 86,000 Facebook 'likes' from fans on his posts about the live event and over 16,000 mentions on Twitter, using the hashtag #TerraLiveMusic and #jencarloscanela.

This Terra Live Music in Concert with Jencarlos Canela is available for viewing, free of charge, on Video on Demand at http://entretenimiento.terra.com/musica/terra-live-music/.

About Terra
Created in 1999, Terra is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra's content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices - including PCs, tablets, smart phones, connected TVs and DOOH screens.

In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events - from live shows with artists like Paul McCartney, U2, Alejandro Sanz and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain.

About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a unit of Vivendi, a global media and communications company.

SOURCE Terra