Teradata Marketing Summit 2014 Registration Opens, Keynotes Announced

ATLANTA, Nov. 21, 2013 /PRNewswire/ -- Teradata Corp. (NYSE: TDC), the leading analytic data platforms, marketing applications and consulting services company, today announced that registration is open for the 15^th annual Teradata Marketing Summit 2014, the annual global conference for Teradata Applications customers, prospects and partners.  The event, which brings together marketers, IT executives and other Teradata Applications customers and prospects from around the globe, this year is themed "Architects of Engagement," and will be held March 10-13, 2014, at the J.W. Marriott / LA Live, in downtown Los Angeles. 

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Teradata Marketing Summit 2014 will focus on how data-driven marketing drives business value by improving the customer engagement experience, and features workshops, presentations and panels led by Teradata customers and partners to offer conference-goers rich insights and countless peer-to-peer networking opportunities. With thought-provoking keynotes by industry thought leaders Guy Kawasaki, Keith Ferrazzi and Scott Stratten, as well as the Teradata Applications leadership team, attendees will hear customer case studies and learn valuable lessons from some of the brightest minds in marketing, technology and business. Teradata executives and technology leaders will also showcase the latest developments in Teradata's cloud-based Integrated Marketing Management (IMM) solutions for data-driven marketing, including solutions for Marketing Operations, Campaign Management and Digital Messaging, as well as Analytical Applications for the enterprise.   

"Every year Teradata Summit brings together customers from around the world to explore the latest ways in which Integrated Marketing Management solutions for data-driven marketing are benefiting the world's top companies," said Darryl McDonald, president, Teradata Applications.  "Once again, in 2014 we will challenge the status quo and demonstrate how marketing, sales, IT and literally the entire enterprise can benefit from what Teradata Applications' products and services have to offer." 

To register for the event, click here and visit the Teradata Summit 2014 website. 

Attendees who register prior to December 31, 2013, will receive a $500 "Early Bird" discount, and companies sending more than three attendees stand to qualify for special rates. 

Related Resources

• Teradata Recognized by Gartner as Market Leader in Integrated Marketing Management Magic Quadrant
• Teradata Data-Driven Marketing Survey 2013, Global
• Book Microsite: Big Data Marketing

For more information about Teradata Applications' Data-Driven Marketing solutions, visit www.teradata.com.   

About Teradata
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit teradata.com for details.

Get to know Teradata Applications: 
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Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries. 

SOURCE Teradata