Teradata Introduces Industry's First Unified Logical Data Model Framework and Product Portfolio

SAN DIEGO, Oct. 25 /PRNewswire/ -- Teradata Corporation (NYSE: TDC) today announced its Unified Logical Data Model Framework and Product Portfolio (Teradata Unified LDM), an innovative and new approach enabling organizations to build and manage data warehouse content across their entire value chain. The Teradata Unified LDM is a blueprint for collecting and storing data that supports the individual information needs of business units across the enterprise.

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The Teradata Unified LDM is the next-generation portfolio, built on 10 years of product development expertise and implementations at hundreds of customer sites. It enables customers to quickly model and integrate internal and external business processes and data.

Enterprises have long recognized the business insight, speed to solution, and cost benefits that are realized through acquiring customizable industry-specific LDMs, which they use to construct their own physical data models. This latest advance in modeling retains all of the benefits of industry-specific insight, while offering common foundational and functional modules that provide a holistic view of the entire business.

In explaining the strategy behind this new approach, Tom Russell, vice president, architecture and modeling solutions, Teradata Corporation, said, "Our customers operate in value-creating networks that cut across standard industry frameworks. They increasingly acquire and share information across their supply chains, demand chains, and channel partners, as well as with other stakeholders. While there is some value in exchanging information through isolated point solutions, there is far greater value in integrating all of the information into a data warehouse supported by a cross-industry data model. By building the Teradata Unified LDM, we enable our customers to see beyond the enterprise view to a holistic 'value network' view of their business."

"By introducing its new portfolio, Teradata makes it possible for organizations within a single architecture to completely model their real-world business processes from top to bottom and from inside to out," Steve Hoberman, data modeling expert, author, consultant and principal of Steve Hoberman & Associates, said. "The integrated modular components within the Teradata Unified LDM will accelerate the development of enterprise LDMs and enhance their extensibility within the business as well as within an organization's broader partner ecosystem when relevant."

For companies that want to build business analytic solutions rapidly with the intent of viewing their business as a whole, the Teradata Unified LDM is a strategic tool. Teradata is committed to focusing more effort in this space and will continue to extend its LDMs to evolving market needs. Moreover, in order to support agility in its integrated offerings, the new portfolio enables Teradata to efficiently pre-build unified physical data models, semantic data models, and the mappings between them, as well. The ultimate goal is to accelerate speed to solution for an entire layered architecture by creating a business-focused, solid data foundation.

The Teradata Unified LDM consists of a set of standards and conventions governing the logical data modeling process; a methodology for creating LDM modules that represent a business function or process, a methodology for integrating LDM modules into an industry LDM or iLDM, and a library of shareable foundation and functional Teradata Unified LDM modules.

The initial portfolio addresses the diverse needs of Teradata customers in a wide range of industries:

• Communications industry – telecommunications, cable and satellite

• Financial Services industry – banking, insurance, capital markets

• Healthcare industry – payer, provider, pharmacy benefit management

• Life Sciences industry – pharmacy

• Media and Entertainment industry – studios, digital media and e-commerce

• Manufacturing industry – auto/industrial, hi-tech, consumer packaged goods

• Retail industry – food and drug, general merchandise, food services

• Travel industry – airlines, hospitality, gaming

• Transportation and Logistics industry

• Utilities industry

The Unified LDM is available as of the end of November, and all 10 of the industry LDM product releases under the unified framework will be deployed by the end of December 2010.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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