Teradata Delivers Data-rich Analytics to Drive Revenue for Clients of Live Nation Entertainment's New LiveAnalytics Group
Helping the entertainment industry understand its customers will lead to higher revenues for venues, teams, artists and sponsors
ATLANTA, May 20, 2011 /PRNewswire/ -- Ticketmaster has turned to Teradata Corporation (NYSE: TDC) to transform its global fan database into a source of rich business insights for Ticketmaster's clients. Called LiveAnalytics and offered by Live Nation Entertainment subsidiary Ticketmaster, the new effort will drive increased ticket sales for clients, generate high value sponsorships, and benchmark competitive performance across venues, teams, leagues, categories and geographies.
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"Analysis of fan data is the keystone in our plan to help our clients connect with fans and to ultimately sell more tickets," said John Forese, senior vice president, LiveAnalytics. "With the detailed data analysis fueled by the Teradata Data Warehouse Appliance, our clients will be able to be more efficient in their fan acquisition and retention efforts, and to measure and benchmark their performance, no matter their category of live entertainment."
The new analytics service will run on a Teradata Data Warehouse Appliance. Teradata Professional Services will support Ticketmaster in building out the underlying architecture to expand and improve the use of its robust fan database.
"Given today's intense competition for a consumer's time and dollars, entertainment companies must build tight relationships with their customers. Using analytics to understand immediate consumer interests from detailed data about past preferences and choices is a critical step," said David Grant, industry solutions marketing vice president, Teradata Corporation.
About Live Nation Entertainment
Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
About Teradata
Teradata is the world's leader in data warehousing and integrated marketing management through its database software, data warehouse appliances, and enterprise analytics. For more information, visit teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
SOURCE Teradata Corporation
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