SAN DIEGO, May 7, 2015 /PRNewswire/ -- Teradata (NYSE: TDC), the big data analytics and marketing applications company, today announced Teradata REST Services, which offer an agile and easy interface to a Teradata Database from any device, anytime and anywhere for insights that support data-driven decisions. Prior to the availability of Representational State Transfer (REST) services, remote interfaces required a lengthy IT development cycle, software driver installation on devices, and ongoing management.
Follow this link to view the news release on Teradata.com http://bit.ly/1EkZBZC
With a simple and direct web page connection, Teradata REST services turn a phone, a desktop computer, or a custom handheld device into an information portal from the Teradata Database. In addition, Teradata REST services open up the Teradata Database to a rapidly expanding set of business applications, not previously available.
Teradata REST services can be used by customers to better run their organization, such as: "track and trace" access from mobile devices to monitor parcel delivery, account status or "incident number" look up for sales or technical support associates, in-store merchandise brand manager access to operations information dashboard from a handheld device.
"Today's economy demands that business users have anytime, anywhere database access to get the answers they need to manage their organization," said Dan Harrington, executive vice president, global consulting and support services, Teradata. "Teradata REST services solve the problems associated with remote database access, which normally requires driver software that is intrusive and complicated to manage on diverse and widespread devices."
Teradata REST services enable a new generation of applications and web page development with an easy-to-maintain architecture allowing mobile users to perform database queries. The popular interface architecture allows easier application integration than the previous driver-based model. With the ubiquity of mobile devices, the REST interface has gained widespread acceptance across the Internet as an improved interface with increased agility.
Teradata REST services are currently available as a free download for existing Teradata Database customers.
Relevant Link
1. Teradata Magazine, Driverless Connectivity, http://bit.ly/1RgZM21
About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata's leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
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