Teradata Awarded Readers' Choice in Business Intelligence and Demand Data Analytics by Consumer Goods Technology Magazine

ATLANTA, Jan. 25 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, has been recognized for technical excellence and customer satisfaction in business intelligence and in demand data analytics.  For the fourth consecutive year, Teradata is ranked in the top 10 list of business intelligence providers in the Annual Consumer Goods Technology Readers' Choice.  Teradata is also ranked in the top 10 for demand data analytics providers, a new category in the competition.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090909/TERADATALOGO )

In consumer goods manufacturing, Teradata customers include Anheuser-Busch InBev, Coca-Cola Enterprises, Nikkei, RJ Reynolds Tobacco, The Coca-Cola Company, The Goodyear Tire & Rubber Company and The Hershey Company. Teradata retail customers include the world's largest retailer, and the number one retailers in France (Carrefour), Germany (Metro), and in the UK (Tesco), as well as 70 percent of the top 20 retailers globally.  

John Davidson, Teradata global program director for consumer products said, "Companies that are demand-driven are increasingly the winners with consumers and retailers, and the currency of choice is greater insights and smarter executions fueled by analytics.  Our customers are becoming much more in tune with changing consumer needs that drive new decisions in real time as a key enabler of growth, profitability and brand equity.  We're very pleased to be recognized by customers who have leveraged our technology and expertise honed through years of experience with large consumer brands and leading retailers."  

The awards are based on customer experience as reported by consumer goods executives to an independent third party.

Teradata's industry leadership also includes new products and offers in 2009 that reduce complexity and decision latency by eliminating specialized data marts and unnecessary data movement, and improve system integration. These include:

• Teradata Accelerate for Demand Signal Repository for consumer product companies and other manufacturing organizations that sell directly to retailers. It is fully integrated with demand data analytics solutions from Teradata partners Shiloh Technologies, Relational Solutions and Vision Chain.

• Teradata Supply Chain Accelerator integrates granular demand information such as retailer point-of-sale data with SAP's Advanced Planner and Optimizer application.  The use of detailed demand data improves the quality and accuracy of forecasts within SAP-enabled demand management processes.

• Teradata Accelerate for Demand Chain Management enabling retailers to forecast demand by item and by store based on its annual sales cycle, promotional demand and rate of sale.

• Teradata Integrated Web Intelligence harnesses a set of data management and analytics around CRM data integrated with web analytics partner applications such as Webtrends and Omniture.  This provides a powerful capability to help brand marketers better target ad spending and promotions that drive sales growth.  

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.  Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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