Teradata Announces Newest Telecommunications Client in Brazil

SAO PAULO and SAN DIEGO, Nov. 11, 2010 /PRNewswire/ -- Teradata Corporation (NYSE: TDC) announced that TIM Cellular S.A., the second largest mobile and broadband telecommunications provider in Brazil, purchased a Teradata Data Warehouse Appliance.  

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"The enterprise intelligence provided by the Teradata Data Warehouse Appliance will enable TIM to improve the quality of customer service, help renew the product portfolio and drive new enterprise agility," said Auana Mattar, Business Intelligence and Analytics manager, TIM. "After a rigorous assessment, including a proof of concept, Teradata demonstrated its capability to respond to our business needs. The remarkable performance and total cost of ownership made it essential that we select Teradata over the competitors."

Due to the complexity of the project, which has records on 44 million customers, the project implementation will be completed in stages over several months. The deployment of the Teradata Data Warehouse Appliance will include the migration of the existing Oracle database to a single, centralized data warehouse to support the analytic needs of all TIM business units.    

"Teradata will help TIM address the challenges of becoming a more agile business that bases its decisions on integrated data," said Sergio Farina, country manager, Teradata Brazil. "We are committed to helping them extract enterprise intelligence from their business and financial data, which will enable them to drive business results."

Unlike other data warehouse vendors that only have a single product with a single price point; the Teradata Platform Family offers new customers options to start small and grow and existing customer's options to optimize their data warehouse environment for price and performance.

All of the Teradata Platform Family members provide enterprise class capability for today's toughest environments. As customers evaluate their analytical needs in developing their data warehouse architecture, Teradata acts as a trusted advisor in presenting a range of options, rather than the approach that one size, one price fits all.

TIM provides mobile, fixed and long distance telephony as well as data transmission services, with the focus on the quality of the services for its consumers. The GSM technology has given TIM a nationwide reach of approximately 94 percent of the urban population – the widest GSM coverage in Brazil - with a presence in 2,958 cities.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.   Visit Teradata on the web at www.teradata.com.

Teradata is a brand or trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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