Tequila Don Julio Announces the Ultimate Summer Sweepstakes

Enter to Win a Trip to the La Primavera Distillery in Mexico for a Tequila Immersion Experience

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May 08, 2012, 03:05 ET

NORWALK, Conn., May 8, 2012 /PRNewswire/ -- Tequila Don Julio, Mexico's original luxury tequila, announces the launch of the La Primavera Summer Sweepstakes in which participants can win a grand prize trip to the La Primavera Distillery in the "Los Altos" highlands region of Jalisco, Mexico. Ten prizewinners and their guests will receive first-class, round-trip airfare and accommodations, a once-in-a-lifetime immersion in the art of tequila making, followed by two luxurious nights in Punta Mita, Mexico.

Tequila Don Julio is the choice for savvy spirits and drink connoisseurs. Beginning with the pioneering agricultural principles of late founder Don Julio Gonzalez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila.

The lucky winners will be granted the rare opportunity to learn the intricacies of crafting Mexico's number one ultra-premium luxury tequila upon visiting the La Primavera Distillery. Their tour will begin in the beautiful agave fields where our agave is grown by a careful artisanal method. They will watch an expert team of jimadors hand-select and expertly cut individual, fully mature agave, ripened for six to 10 years from the rich terracotta soil, for which the Highland region is renowned.

Following the tour of the agave fields, Tequila Don Julio Master Distiller Enrique de Colsa will guide the winners through the La Primavera Distillery where he oversees the small batch double-distillation process. De Colsa will provide insight on the rich brand legacy as well as provide an in-depth explanation of the details behind his six extraordinary ultra-premium tequilas. These are only a few of the amazing highlights from the tour, which will culminate in an authentic meal accompanied by traditional entertainment in Guadalajara.

"The La Primavera Distillery, established by our late founder Don Julio Gonzalez, is an integral part of our rich brand heritage and history and we are honored to share this experience with ten lucky Don Julio fans," said Andrea Sengara, Global Director Tequila Don Julio. "Winners will have a fantastic glimpse into the world of creating ultra-premium tequila and we hope that they enjoy their time responsibly."

Winners will then depart Guadalajara for Punta Mita, Mexico where they will have a two-night stay at the luxurious Four Seasons Resort, one of the finest resorts in all of Mexico. Their time at Punta Mita will be filled with special experiences, meals and entertainment, concluding a truly memorable trip.

To enter the Don Julio La Primavera Summer Sweepstakes, adults 21 and older can "like" us on Facebook at Facebook.com/donjuliotequila and complete the Sweepstakes entry form. You can also find QR codes on Don Julio signage at participating retailers across the country, and by scanning the code it will take you to the Don Julio Facebook page where you can complete the Sweepstakes entry form. There is a limit of one entry per person regardless of the method of entry.

Additional information on the brand can currently be found on the Tequila Don Julio website at www.DonJulio.com, on Facebook at www.Facebook.com/DonJulioTequila and on Twitter at @donjuliotequila. Sweepstakes rules can be found in their entirety at www.Facebook.com/DonJulioTequila.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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SOURCE Diageo