Tenth Avenue Commerce Announces Partnership with Horsemen's Pride

NEW YORK, March 12, 2018 /PRNewswire/ -- Tenth Avenue Commerce ("TAC"), a Connecticut and New York-based consumer driven e-commerce holding company focused on authentic brands, announced today that it has acquired a majority interest in Horsemen's Pride's business, along with that of Jolly Pets.

"The investment in Horsemen's Pride including Jolly Pets expands our suite of consumer goods companies. Jolly Pets joining the Tenth Avenue Commerce team means TAC now offers a variety of top-quality consumer and online products to all members of your family, including your pet," said Michael Chapin, CEO of Tenth Avenue Commerce. "Jolly Pets is a pioneering company that will offer us an opportunity for growth in a new product category. I am proud to partner with Jolly Pets to offer innovative products, including the Jolly Ball, Jolly Tug and Jolly Bone."

Horsemen's Pride, led by Robert Miavitz, specializes in creating dynamic pet toys aimed at enhancing pets' lives. The company, founded in 1976, prides itself on their ability to raise the bar in the pet toy industry, constantly creating new products when new information comes forward. In 1994, Horsemen's Pride saw an opportunity to expand their offerings from horses to dogs by creating Jolly Pets, which offers 20 different dog toys including the Jolly Ball, Jolly Romp-n-Roll and more. Jolly Pets toys are sold in 50 countries worldwide and are manufactured primarily in Ohio.

"I am thrilled to join forces with TAC, as is the entire Horsemen's Pride Team. It has always been our mission to seek new and innovative ways to develop superior products for your companion," said Robert Miavitz, CEO of Horsemen's Pride. "We're always moving forward and raising the bar, which is why we have decided to partner with TAC, a leader in consumer-facing companies."

About Horsemen's Pride
Horsemen's Pride was founded in 1976 by the Miavitz family and is currently run by Robert Miavitz. Initially a manufacturer of horse buckets, feeders and tubs, Horsemen's Pride has expanded their product line to include pet toys with the founding of its subsidiary company Jolly Pets in 1994. Based in Streetsboro, Ohio many of Jolly Pets' toys, including the popular Jolly Ball, are manufactured locally.

About Tenth Avenue Commerce
Tenth Avenue Commerce is a consumer driven e-commerce holding company based in New York and Connecticut. Founded in 2011, Tenth Avenue Commerce invests in brands that are leaders in their industry. TAC incorporates the brand's knowledge while bringing its expertise in data-driven digital marketing. Led by CEO Michael Chapin, Tenth Avenue Commerce currently owns and operates From You Flowers, Eve's Addiction, Kerrits, H. Bloom, Brook & York, Send Flowers, FaceVase and Social Media Link. Tenth Avenue Commerce is an affiliate of Tenth Avenue Holdings, LLC.

SOURCE Tenth Avenue Commerce

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