Tencent Games 'Asura' Lands in New York Times Square

Comparable to 'Lord of the Rings' and 'World of Warcraft', 'Asura', the oriental epic masterpiece, has officially descended on the world.

News provided by

Tencent

Jun 26, 2013, 04:35 ET

SHENZHEN, China, June 26, 2013 /PRNewswire/ - The oriental epic online game "Asura" appeared on New York Times Square billboards on June 20 in a high-profile display of the characteristics of Chinese online gaming and its progress. This game was developed by China's largest online game company Tencent, and it is an independently developed flagship product. "Asura" launched on June 25.

(Photo: http://photos.prnewswire.com/prnh/20130626/CN37872 )

"Asura" is a 3DMMORPG boutique that Tencent Quantum Studio spent five years of painstaking work to build, and the CG is also produced by the well-known studio that participated in the production of the movie "Avatar".

The game's "world architect", Mr. Jin He Zai, modeled the game off of the Chinese traditional novel "Journey to the West" as viewed through an adult's perspective, remodeling the whole story. In the game, players not only can play the Monkey (Monkey King) or Rakshasa (Princess Iron Fan), traveling with the legendary heroes to re-experience the eighty-one difficulties of the novel, but they also can reach from heaven to earth to create their own oriental mythology epic.

At the same time, relying on rigorous R&D ideas and technical innovations, "Asura" aims to break stereotypes through differentiated hero design, a diversified system and a creative operating mode for the players to have a comparable classic single game combat experience in a MMORPG. The game has won multiple awards as "The Most Anticipated Online Game".

As the "World of Warcraft", "Troy" and other epic works have been adapted for online games, the theme of "Journey to the West" for an online game adaptation is not uncommon, but for most Chinese gamers, they eagerly seek a truly oriental-themed epic games on the same scale of foreign epic games.

So when "Asura" came out, it quickly met the expectations of gamers. The game brought more attractive heroes, a long journey, the historical truth, the demon god of war, all opening one after another, revealing the truth hidden by time, allowing players to experience this mythological game. Foreign players have also shown their interest in this oriental game, and many players are looking forward to testing "Asura".

Currently, on the official website where the preview event kicked off, a wonderful new version will be released soon.

Website: http://dzs.qq.com

Weibo: http://t.qq.com/asuragame

About Tencent

Founded in November 1998, Tencent has grown into one of the largest and the most used Internet service portals in China. Since its establishment over the last decade, Tencent has maintained steady growth under its user-oriented operating strategies. As one of Tencent's four major platforms, Tencent Games is the world's leading game developer and operator, and also is the largest online gaming community in China. Whether Tencent's overall pattern layout, or Tencent Games' product layout are from the basic needs of the user or the easiest application to start, its focus is on product development and sustainable long-term vitality, to create green and healthy games. Developed in the open mode, Tencent Games takes independent R&D, license cooperation, joint operations, and combines these three to form a specialized field in the online game of multiple market segments and achieves good market performance.

SOURCE Tencent