Tempur Sealy Introduces All-New TEMPUR-breeze® at Las Vegas Market
Latest Innovation from Tempur-Pedic Addresses the No. 1 Unmet Consumer Need: Sleeping Cooler
LAS VEGAS, Jan. 25, 2019 /PRNewswire/ -- With the launch of its new TEMPUR-breeze® mattresses at Las Vegas Market, Tempur Sealy is poised to help address the No. 1 unmet consumer need in the bedding category: sleeping cooler. The brand that is synonymous with innovation in the mattress industry is introducing the all-new TEMPUR-breeze, which delivers all-night cooling from cover to core: cool when you lie down, cool when you fall asleep and cool all night long.
The debut of the new TEMPUR-breeze line completes the largest-ever Tempur-Pedic launch, which began in early 2018 with the introduction of the TEMPUR-Adapt® and TEMPUR-ProAdapt® lines, followed by the debut of the Tempur-Pedic LuxeAdapt™ series in July.
"This introduction puts the finishing touches on the launch of an entirely new Tempur-Pedic portfolio – mattresses, adjustable bases and pillows – in just a year. This is made possible by the company's continuing investment in breakthrough product development," said Rick Anderson, Tempur Sealy EVP and President, North America. "With this launch, the all-new Tempur-Pedic portfolio is complete, and retailers have a compelling Tempur-Pedic step-up story for consumers."
The new TEMPUR-breeze line includes the PRObreeze™ which features three-level cooling technology and which feels three degrees cooler* throughout the night. Available in Medium Hybrid and Medium, the PRObreeze has a retail price point of $3,799 for a Queen. The new LUXEbreeze™ features four-level cooling technology and feels eight degrees cooler** throughout the night. Available in Soft and Firm feels, the LUXEbreeze retails for $4,499 for a Queen.
The TEMPUR-breeze mattresses feature the very latest and most advanced cooling technology:
- The SmartClimate® Dual Cover System
- PureCool+ Phase Change Material
- TEMPUR-CM+ Material comfort layer
The LUXEbreeze also includes a ventilated TEMPUR-APR™ material support layer to provide even more breathability and cooling comfort.
"The TEMPUR-breeze mattresses are a thermodynamic breakthrough, providing next-level all-night cooling and maximum pressure relief for deeper, more refreshing sleep," added Anderson. "We're excited to debut the products for our retailers at Vegas Market, and then introduce them to consumers this spring."
Also being introduced in Vegas is the new breeze pillow collection, which features cutting-edge dual-sided cooling gel and TEMPUR Material on the inside, and a cool-to-touch, zip-off, washable SmartClimate cover on the outside. The new breeze pillows are available in:
- breeze°™ ProLo (Queen: $199, King: $249)
- breeze°™ ProHi (Queen: $199, King: $249)
- breeze°™ Neck (Standard: $149)
With these introductions, the Tempur-Pedic robust but simple and easy-to-navigate family now includes:
- Tempur-Adapt collection of mattresses (Adapt, ProAdapt, LuxeAdapt) and the breeze collection (PRObreeze and LUXEbreeze)
- Power bases: Ease, Ergo and Ergo Extend
- Pillows: the Adapt, breeze and Down lines
About Tempur Sealy International, Inc.
Tempur Sealy International, Inc. (NYSE: TPX) develops, manufactures, and markets mattresses, foundations, pillows and other products. The Company's products are sold worldwide through third party retailers, its own stores, and online. The Company's brand portfolio includes many highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy® featuring Posturepedic® Technology, and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, KY. For more information, visit http://www.tempursealy.com or call 800-805-3635.
*Feels 3 degrees cooler throughout the night compared to the Adapt Collection. Based on average heat index of TEMPUR-PRObreeze compared to TEMPUR-ProAdapt models measured over 8-hour period.
**Feels 8 degrees cooler throughout the night compared to the Adapt Collection. Based on average heat index of TEMPUR-LUXEbreeze compared to TEMPUR-ProAdapt models measured over 8-hour period.
Contacts: |
|
Aubrey Moore |
Rick Maynard |
Tempur Sealy Investor Relations |
Tempur Sealy Public Relations |
Phone: 800-805-3635 |
Phone: 859-455-2988 |
Email: [email protected] |
Email: [email protected] |
SOURCE Tempur Sealy International, Inc.
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