TEMPTATIONS SNACKY MOUSE™ Toy Puts New Twist on Playtime, One Treat at a Time

NASHVILLE, Tenn., March 16, 2015 /PRNewswire/ -- TEMPTATIONS® brand, known for the treats cats can't resist, is introducing a new, first-of-its-kind cat toy. The new TEMPTATIONS SNACKY MOUSE™ Toy makes playtime irresistible by providing cats with an interactive bottom-weighted, mouse-shaped wobble toy designed to dispense TEMPTATIONS® treats as cats bat, bobble and play with it.

"We know that cats love playtime as much as they love the tantalizing taste of TEMPTATIONS® cat treats – and, we wanted to create a product that combines both of these passions," said Melodie Bolin, TEMPTATIONS® Brand Manager. "The TEMPTATIONS SNACKY MOUSE™ Toy makes treat time even more playful, creating the ultimate game of cat and mouse!"

The launch of the TEMPTATIONS SNACKY MOUSE™ Toy is supported by a new marketing campaign that brings the "Cat vs. Mouse" concept to life. TEMPTATIONS SNACKY MOUSE™ is put to the ultimate feline test in an online video comprised of live action clips of cats "boxing" the new toy and triumphantly enjoying TEMPTATIONS® cat treats. The product launch also includes digital media, public relations and in-store marketing efforts to further demonstrate how the new TEMPTATIONS SNACKY MOUSE™ Toy makes playtime more delectable for cats, one treat at a time.

The TEMPTATIONS SNACKY MOUSE™ Toy comes equipped with irresistible TEMPTATIONS® treats in the Tasty Chicken Flavor, and is available nationwide at mass retail, grocery and pet stores for a suggested retail price of $6.00. For more information, visit TemptationsTreats.com or Facebook.com/Temptations.

About the TEMPTATIONS® Brand
TEMPTATIONS® are America's favorite cat treat*, with more than 25 flavor varieties, many that offer health benefits specific to cats' needs. TEMPTATIONS® have a one of a kind, patented treat that's crunchy on the outside and soft on the inside. In addition, TEMPTATIONS® MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS® treats for cats where pet food is sold. For more information, please visit www.TemptationsTreats.com.

About Mars Petcare US 
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, IAMS® Pet Food, SHEBA® Entree for Cats, WHISKAS® Food for Cats, GOODLIFE® Food for Cats , and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,000 Mars Petcare US associates make, sell and distribute its high-quality pet food from 17 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

^®/™ Trademarks ^© Mars, Incorporated and its affiliates 2015.
*Based on sales data.

Video - https://youtu.be/GjqkMqh-CNI

SOURCE Mars Petcare US

Related Links

http://www.mars.com

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