Television market size to increase by USD 59 billion; APAC to account for 39% of market growth - Technavio

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Feb 15, 2023, 06:45 ET

NEW YORK, Feb. 15, 2023 /PRNewswire/ -- The Television Market by Technology, Display Size, Display Type, and Geography - Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 59 billion between 2022 and 2027 at a CAGR of 7.67%. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 86 billion. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download A PDF Sample Report

Technavio has announced its latest market research report titled Global Television Market 2023-2027

Regional Analysis

By region, the global television market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. APAC will account for 39% of market growth during the forecast period. Factors such as the presence of many leading manufacturers and the high concentration of leading vendors of IC drivers and panel displays are driving the growth of the television market in APAC. Buy the report

Company Profiles

The television market report includes information on the key products and recent developments of leading vendors, including:

Elitelux Australia - The company offers televisions such as LCD, LED, and OLED.
Haier Smart Home Co. Ltd. – The company offers a wide range of LCD TVs.
Koninklijke Philips NV - The company offer televisions such as U8 Series, A7 Series, 100L5G.
Konka Group Co. Ltd. - The company offers televisions such as Android TV, Smart TV, and OLED.

Market Dynamics

The market is driven by factors such as product innovation and advances leading to portfolio extension and product premiumization, increasing demand for UHD televisions, and rising popularity of large-display televisions. However, the demand-supply gap associated with LCD panels is hindering market growth.

Competitive Analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample

Market Segmentation

By technology, the market is segmented into UHD and HD. The UHD segment accounted for the largest share of the market in 2022.
By geography, the market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. APAC held the largest share of the market in 2022.

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What are the key data covered in this television market report?

CAGR of the market during the forecast period.
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the television market and its contribution to the parent market.
Accurate predictions about upcoming trends and changes in consumer behavior.
Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa.
A thorough analysis of the market's competitive landscape and detailed information about vendors.
Comprehensive analysis of factors that will challenge the growth of television market vendors.

Television Market Scope
Report Coverage	Details
Page number	179
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.67%
Market growth 2023-2027	USD 59 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	6.82
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 39%
Key countries	US, China, South Korea, India, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd. , Koninklijke Philips NV, Konka Group Co. Ltd., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Videocon Industries Ltd., Xiaomi Inc., Apple Inc., LG Electronics Inc., and VIZIO Holding Corp.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of contents:

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
Exhibit 06: Executive Summary – Chart on Market Segmentation by Display Size
Exhibit 07: Executive Summary – Chart on Market Segmentation by Display Type
Exhibit 08: Executive Summary – Chart on Incremental Growth
Exhibit 09: Executive Summary – Data Table on Incremental Growth
Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 11: Parent market
Exhibit 12: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 13: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 14: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027

Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global television market 2017 - 2021

Exhibit 19: Historic Market Size – Data Table on Global television market 2017 - 2021 ($ billion)

4.2 Technology Segment Analysis 2017 - 2021

Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ billion)

4.3 Display Type Segment Analysis 2017 - 2021

Exhibit 21: Historic Market Size – Display Type Segment 2017 - 2021 ($ billion)

4.4 Display Size Segment Analysis 2017 - 2021

Exhibit 22: Historic Market Size – Display Size Segment 2017 - 2021 ($ billion)

4.5 Geography Segment Analysis 2017 - 2021

Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.6 Country Segment Analysis 2017 - 2021

Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary

Exhibit 25: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers

Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers

Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants

Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes

Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry

Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition

Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Technology

6.1 Market segments

Exhibit 32: Chart on Technology - Market share 2022-2027 (%)
Exhibit 33: Data Table on Technology - Market share 2022-2027 (%)

6.2 Comparison by Technology

Exhibit 34: Chart on Comparison by Technology
Exhibit 35: Data Table on Comparison by Technology

6.3 UHD - Market size and forecast 2022-2027

Exhibit 36: Chart on UHD - Market size and forecast 2022-2027 ($ billion)
Exhibit 37: Data Table on UHD - Market size and forecast 2022-2027 ($ billion)
Exhibit 38: Chart on UHD - Year-over-year growth 2022-2027 (%)
Exhibit 39: Data Table on UHD - Year-over-year growth 2022-2027 (%)

6.4 HD - Market size and forecast 2022-2027

Exhibit 40: Chart on HD - Market size and forecast 2022-2027 ($ billion)
Exhibit 41: Data Table on HD - Market size and forecast 2022-2027 ($ billion)
Exhibit 42: Chart on HD - Year-over-year growth 2022-2027 (%)
Exhibit 43: Data Table on HD - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Technology

Exhibit 44: Market opportunity by Technology ($ billion)

7 Market Segmentation by Display Size

7.1 Market segments

Exhibit 45: Chart on Display Size - Market share 2022-2027 (%)
Exhibit 46: Data Table on Display Size - Market share 2022-2027 (%)

7.2 Comparison by Display Size

Exhibit 47: Chart on Comparison by Display Size
Exhibit 48: Data Table on Comparison by Display Size

7.3 Upto 43 inches - Market size and forecast 2022-2027

Exhibit 49: Chart on Upto 43 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 50: Data Table on Upto 43 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 51: Chart on Upto 43 inches - Year-over-year growth 2022-2027 (%)
Exhibit 52: Data Table on Upto 43 inches - Year-over-year growth 2022-2027 (%)

7.4 55-64 inches - Market size and forecast 2022-2027

Exhibit 53: Chart on 55-64 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 54: Data Table on 55-64 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 55: Chart on 55-64 inches - Year-over-year growth 2022-2027 (%)
Exhibit 56: Data Table on 55-64 inches - Year-over-year growth 2022-2027 (%)

7.5 48-50 inches - Market size and forecast 2022-2027

Exhibit 57: Chart on 48-50 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Data Table on 48-50 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 59: Chart on 48-50 inches - Year-over-year growth 2022-2027 (%)
Exhibit 60: Data Table on 48-50 inches - Year-over-year growth 2022-2027 (%)

7.6 Greater than 65 inches - Market size and forecast 2022-2027

Exhibit 61: Chart on Greater than 65 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Data Table on Greater than 65 inches - Market size and forecast 2022-2027 ($ billion)
Exhibit 63: Chart on Greater than 65 inches - Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on Greater than 65 inches - Year-over-year growth 2022-2027 (%)

7.7 Market opportunity by Display Size

Exhibit 65: Market opportunity by Display Size ($ billion)

8 Market Segmentation by Display Type

8.1 Market segments

Exhibit 66: Chart on Display Type - Market share 2022-2027 (%)
Exhibit 67: Data Table on Display Type - Market share 2022-2027 (%)

8.2 Comparison by Display Type

Exhibit 68: Chart on Comparison by Display Type
Exhibit 69: Data Table on Comparison by Display Type

8.3 LCD - Market size and forecast 2022-2027

Exhibit 70: Chart on LCD - Market size and forecast 2022-2027 ($ billion)
Exhibit 71: Data Table on LCD - Market size and forecast 2022-2027 ($ billion)
Exhibit 72: Chart on LCD - Year-over-year growth 2022-2027 (%)
Exhibit 73: Data Table on LCD - Year-over-year growth 2022-2027 (%)

8.4 OLED - Market size and forecast 2022-2027

Exhibit 74: Chart on OLED - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Data Table on OLED - Market size and forecast 2022-2027 ($ billion)
Exhibit 76: Chart on OLED - Year-over-year growth 2022-2027 (%)
Exhibit 77: Data Table on OLED - Year-over-year growth 2022-2027 (%)

8.5 Market opportunity by Display Type

Exhibit 78: Market opportunity by Display Type ($ billion)

9 Customer Landscape

9.1 Customer landscape overview

Exhibit 79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

10.1 Geographic segmentation

Exhibit 80: Chart on Market share by geography 2022-2027 (%)
Exhibit 81: Data Table on Market share by geography 2022-2027 (%)

10.2 Geographic comparison

Exhibit 82: Chart on Geographic comparison
Exhibit 83: Data Table on Geographic comparison

10.3 APAC - Market size and forecast 2022-2027

Exhibit 84: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 87: Data Table on APAC - Year-over-year growth 2022-2027 (%)

10.4 North America - Market size and forecast 2022-2027

Exhibit 88: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 91: Data Table on North America - Year-over-year growth 2022-2027 (%)

10.5 Europe - Market size and forecast 2022-2027

Exhibit 92: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 95: Data Table on Europe - Year-over-year growth 2022-2027 (%)

10.6 South America - Market size and forecast 2022-2027

Exhibit 96: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 99: Data Table on South America - Year-over-year growth 2022-2027 (%)

10.7 Middle East and Africa - Market size and forecast 2022-2027

Exhibit 100: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 102: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 103: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

10.8 China - Market size and forecast 2022-2027

Exhibit 104: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 106: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 107: Data Table on China - Year-over-year growth 2022-2027 (%)

10.9 US - Market size and forecast 2022-2027

Exhibit 108: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 110: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 111: Data Table on US - Year-over-year growth 2022-2027 (%)

10.10 South Korea - Market size and forecast 2022-2027

Exhibit 112: Chart on South Korea - Market size and forecast 2022-2027 ($ billion)
Exhibit 113: Data Table on South Korea - Market size and forecast 2022-2027 ($ billion)
Exhibit 114: Chart on South Korea - Year-over-year growth 2022-2027 (%)
Exhibit 115: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

10.11 India - Market size and forecast 2022-2027

Exhibit 116: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 117: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 118: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 119: Data Table on India - Year-over-year growth 2022-2027 (%)

10.12 Germany - Market size and forecast 2022-2027

Exhibit 120: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 121: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 122: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 123: Data Table on Germany - Year-over-year growth 2022-2027 (%)

10.13 Market opportunity by geography

Exhibit 124: Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Trends

11.1 Market drivers

11.2 Market challenges

11.3 Impact of drivers and challenges

Exhibit 125: Impact of drivers and challenges in 2022 and 2027

11.4 Market trends

12 Vendor Landscape

12.1 Overview

12.2 Vendor landscape

Exhibit 126: Overview on Criticality of inputs and Factors of differentiation

12.3 Landscape disruption

Exhibit 127: Overview on factors of disruption

12.4 Industry risks

Exhibit 128: Impact of key risks on business

13 Vendor Analysis

13.1 Vendors covered

Exhibit 129: Vendors covered

13.2 Market positioning of vendors

Exhibit 130: Matrix on vendor position and classification

13.3 Changhong

Exhibit 131: Changhong - Overview
Exhibit 132: Changhong - Product / Service
Exhibit 133: Changhong - Key offerings

13.4 Funai Electric Co. Ltd.

Exhibit 134: Funai Electric Co. Ltd. - Overview
Exhibit 135: Funai Electric Co. Ltd. - Product / Service
Exhibit 136: Funai Electric Co. Ltd. - Key offerings

13.5 Hisense International Co. Ltd.

Exhibit 137: Hisense International Co. Ltd. - Overview
Exhibit 138: Hisense International Co. Ltd. - Product / Service
Exhibit 139: Hisense International Co. Ltd. - Key offerings

13.6 Koninklijke Philips NV

Exhibit 140: Koninklijke Philips NV - Overview
Exhibit 141: Koninklijke Philips NV - Business segments
Exhibit 142: Koninklijke Philips NV - Key news
Exhibit 143: Koninklijke Philips NV - Key offerings
Exhibit 144: Koninklijke Philips NV - Segment focus

13.7 Konka Group Co. Ltd.

Exhibit 145: Konka Group Co. Ltd. - Overview
Exhibit 146: Konka Group Co. Ltd. - Product / Service
Exhibit 147: Konka Group Co. Ltd. - Key offerings

13.8 LG Electronics Inc.

Exhibit 148: LG Electronics Inc. - Overview
Exhibit 149: LG Electronics Inc. - Business segments
Exhibit 150: LG Electronics Inc. - Key news
Exhibit 151: LG Electronics Inc. - Key offerings
Exhibit 152: LG Electronics Inc. - Segment focus

13.9 MIRC Electronics Ltd.

Exhibit 153: MIRC Electronics Ltd. - Overview
Exhibit 154: MIRC Electronics Ltd. - Product / Service
Exhibit 155: MIRC Electronics Ltd. - Key offerings

13.10 Panasonic Holdings Corp.

Exhibit 156: Panasonic Holdings Corp. - Overview
Exhibit 157: Panasonic Holdings Corp. - Business segments
Exhibit 158: Panasonic Holdings Corp. - Key news
Exhibit 159: Panasonic Holdings Corp. - Key offerings
Exhibit 160: Panasonic Holdings Corp. - Segment focus

13.11 Samsung Electronics Co. Ltd.

Exhibit 161: Samsung Electronics Co. Ltd. - Overview
Exhibit 162: Samsung Electronics Co. Ltd. - Business segments
Exhibit 163: Samsung Electronics Co. Ltd. - Key news
Exhibit 164: Samsung Electronics Co. Ltd. - Key offerings
Exhibit 165: Samsung Electronics Co. Ltd. - Segment focus

13.12 Sharp Corp.

Exhibit 166: Sharp Corp. - Overview
Exhibit 167: Sharp Corp. - Business segments
Exhibit 168: Sharp Corp. - Key news
Exhibit 169: Sharp Corp. - Key offerings
Exhibit 170: Sharp Corp. - Segment focus

13.13 Skyworth Group Ltd.

Exhibit 171: Skyworth Group Ltd. - Overview
Exhibit 172: Skyworth Group Ltd. - Product / Service
Exhibit 173: Skyworth Group Ltd. - Key offerings

13.14 Sony Group Corp.

Exhibit 174: Sony Group Corp. - Overview
Exhibit 175: Sony Group Corp. - Business segments
Exhibit 176: Sony Group Corp. - Key news
Exhibit 177: Sony Group Corp. - Key offerings
Exhibit 178: Sony Group Corp. - Segment focus

13.15 TCL Electronics Holdings Ltd.

Exhibit 179: TCL Electronics Holdings Ltd. - Overview
Exhibit 180: TCL Electronics Holdings Ltd. - Business segments
Exhibit 181: TCL Electronics Holdings Ltd. - Key news
Exhibit 182: TCL Electronics Holdings Ltd. - Key offerings
Exhibit 183: TCL Electronics Holdings Ltd. - Segment focus

13.16 VIZIO Holding Corp.

Exhibit 184: VIZIO Holding Corp. - Overview
Exhibit 185: VIZIO Holding Corp. - Business segments
Exhibit 186: VIZIO Holding Corp. - Key offerings
Exhibit 187: VIZIO Holding Corp. - Segment focus

13.17 Xiaomi Inc.

Exhibit 188: Xiaomi Inc. - Overview
Exhibit 189: Xiaomi Inc. - Business segments
Exhibit 190: Xiaomi Inc. - Key news
Exhibit 191: Xiaomi Inc. - Key offerings
Exhibit 192: Xiaomi Inc. - Segment focus

14 Appendix

14.1 Scope of the report

14.2 Inclusions and exclusions checklist

Exhibit 193: Inclusions checklist
Exhibit 194: Exclusions checklist

14.3 Currency conversion rates for US$

Exhibit 195: Currency conversion rates for US$

14.4 Research methodology

Exhibit 196: Research methodology
Exhibit 197: Validation techniques employed for market sizing
Exhibit 198: Information sources

14.5 List of abbreviations

Exhibit 199: List of abbreviations

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