Television Advertising in Digital Environments and Anonymous Network Communication Technology to Auction on November 11th at ICAP Ocean Tomo's Fall 2010 Live IP Auction
CHICAGO, Sept. 13 /PRNewswire/ -- ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L) and the world's premier patent auction firm, will auction two lots relating to the preservation and improvement of television advertising in a digital environment and anonymous communication over interconnected networks at the upcoming Fall 2010 Live Auction in Napa, California on November 11th.
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US patent 7,720,351 comprises the first lot and proposes a DRM solution for protecting advertising in stored, i.e. digitally recorded or downloaded videos by imposing a limit on fast forward and fast reverse operations so to prevent users from selectively skipping commercials included in a show without missing pieces of the show itself. Unlike existing technologies, the limitation does not prevent the user from going fast through a stored video to decide whether it is worth watching, nor does it prevent the user from going directly to any part of the video to watch that part again. The limitation simply discourages users from skipping over advertising when they want to watch an entire recorded show. This lot should be of interest to advertisers, content providers, broadcast networks, cable companies, satellite providers, and other distributors of video content.
US patent 7,590,245 represents the second lot and it provides for anonymous communication over interconnected networks, such as the Internet. In existing technologies, privacy and anonymity is provided by means of substitution and/or encryption of IP addresses. However, as the addresses are still present, there is an opportunity to discover them and thus the sender or recipient. Combining two routing techniques, patent 7,590,245 provides a stronger level of anonymity by transmitting information without the source and destination addresses included in the packet header. This lot should be of interest to network providers, Internet service providers, network administrators, and other entities involved in the secure communications over IP networks.
"Both of these lots represent significant improvements over existing technologies," said Dean Becker, ICAP Ocean Tomo CEO. "Companies operating within these technology sectors should consider these patents valuable assets."
To learn more about these patents and how to participate in the Fall Live Auction please contact Dean Becker at [email protected].
To view the Fall Auction Catalog online visit www.icapoceantomo.com/auction/fall/catalog.
About ICAP Ocean Tomo LLC
ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and the world's premier patent auction firm.
About ICAP
ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to www.icap.com.
SOURCE ICAP Ocean Tomo
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