Telenor Hungary Uses Teradata Analytics and Data Management Services to Gain Business Intelligence

SAN DIEGO and BUDAPEST, Hungary, Oct. 5, 2011 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's leading analytic data solutions company, announced today that Telenor Hungary has selected the company for data analytics and data management services. The new business intelligence gained from analysis of call traffic data will be used to make decisions about business operations and to offer subscribers better tariffs and assist them in ordering and modifying services. A pioneer in the use of advanced analytics, Telenor Hungary has used a Teradata data warehouse for customer management since 2004.

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"In our quest to become Hungary's favourite mobile operator, we pay special attention to understanding and satisfying customer needs. Collaboration with Teradata gives us access to data management and analytics that allow us to get even closer to customers and improve our business efficiency," said Sigvart Voss Eriksen, chief marketing officer of Telenor Hungary.

In addition, Telenor plans to use its new business insight to discover ways to improve customer service in ways that lead to higher subscriber satisfaction and retention.

"Teradata continues to be the comprehensive data management partner with Telenor Hungary as it strives to increase customer satisfaction even in the face of more demanding and technically savvy consumers. We are proud that Teradata was assigned the task of developing Telenor's business intelligence system in Hungary. This elevates our years of partnership to a new level," said Hermann Wimmer, president of the Europe, Middle East and Africa region for Teradata Corporation.

About Telenor Hungary

Telenor Hungary is a leading mobile communications company. Part of the Telenor Group, Telenor Hungary was established in 1994 under the name Pannon. Today, Telenor Hungary is pioneering mobile broadband and technology in order to provide efficient, affordable and easy-to-use mobile voice and data solutions to individual consumers and the business community.

About Teradata

Teradata (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing,  big data analytics, and business applications. Teradata's innovative products and services empower organizations to integrate, analyze and profit from data for competitive advantage. Visit teradata.com for details.

Get to know Teradata:
Twitter: https://twitter.com/teradatanews  
Facebook: http://www.facebook.com/Teradata  
YouTube: http://www.youtube.com/user/teradata  
LinkedIn: http://www.linkedin.com/company/teradata/products

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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