Telecom Italia Sparkle Selects GENBAND's White-Label, Cloud-Based Over the Top Solution to Enrich its Product Portfolio

ROME and PLANO, Texas, March 14, 2016 /PRNewswire/ -- GENBAND™, a leading provider of real-time communications solutions, and TI Sparkle, the International Services arm of Telecom Italia Group, announced today that TI Sparkle has selected Genband's cloud-based OTT solution to enrich its portfolio of products, fully integrating its Voice and SMS services.

Designed for mobile users, the advanced cloud-based OTT application enables end customers to cost-effectively communicate via voice, video, SMS, rich messaging and conferencing. It will cater to the needs of Sparkle's Mobile Network Service Provider customers who can benefit from a plug&play solution, offering their subscribers the App with their own branding, facilitating end-user international calling from a smartphone, tablet or PC at reduced voice/SMS charges, as well as delivering an easy way of finding friends from the community, which in turn drives usage, growth and monetization. 

"As a global leader in the international services market we always strive to enrich our business proposition to our global customer base. That's why we have partnered with Genband as they are a best-of-breed supplier of OTT services for voice and mobile services" said Stefano Olivieri, Vice President Line of Business Voice & Mobile of TI Sparkle. "GENBAND's white label solution enables us to empower our customers with a full-package mobile application that handles voice, video and instant messaging services that, combined with the quality TI Sparkle network services, results in an unbeatable combination of flexible real-time solutions, superior end-user experience and global coverage." 

"We're proud that Telecom Italia Sparkle recognizes our ability to support a global carrier-grade OTT deployment," said David Hiscock, Senior Vice President of EMEA sales for GENBAND. "Our white label solution will allow them to provide their own customers with the full range of rich communications end-users crave."

Key Takeaways

• TI Sparkle has selected GENBAND's White Label OTT solution to sell it as a plug&play offer to its global customer base
• The OTT solution is based on Kandy Platform as a Service (PaaS) deployed in the cloud
• Kandy enables a full range of communications services including voice, video and IM services for end users

fring Differentiators

• Extend an operator's "coverage" beyond the physical reach of their network and reach a user over any IP network anywhere in the world.
• A white label service that allows carriers and MVNOs to launch their own brand of OTT service for telephony and other communications services.
• Ease of bundling new free or premium services to existing service plans.
• A multi-device solution that is optimized for mobile.

About Telecom Italia Sparkle
Telecom Italia Sparkle S.p.A. (TI Sparkle) is the wholly owned subsidiary of Telecom Italia Group (NYSE:TI) with the mission to develop and consolidate the Italian telco's international services business. As a leading global carrier and through a global backbone of around 570.000 km of fiber, TI Sparkle offers a full range of IP, Data, Cloud, Data Center, Mobile Data and Voice solutions to fixed and mobile operators, Internet service providers, Media and Content providers and to Multinational enterprises. Its sales force is active worldwide and distributed over 37 countries.
Find out more about Telecom Italia Sparkle at tisparkle.com or world.tisparkle.com

About GENBAND
GENBAND, a 2015 CNBC Disruptor 50, is a global leader in real-time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries. Kandy, its award-winning, disruptive real-time communications software development platform, is built from the company's global telecommunications network and security technologies. The platform enables these companies to easily embed a full suite of voice, video, chat, screen-sharing and collaboration capabilities into their existing business, web and mobile applications. The company's Network Modernization, Unified Communications, Mobility and Embedded Communications solutions enable its customers to quickly capitalize on growing market segments and introduce differentiating products, applications and services. GENBAND's market-leading solutions, which are deployable in the network, on premise or through the cloud, help its customers connect people to each other and address the growing demands of today's consumers and businesses for real-time communications wherever they happen to be. To learn more visit genband.com.

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