Tele Danmark Selects eCommerce Solution from Demandware

WOBURN, Mass., June 21 /PRNewswire/ -- Demandware, Inc., the global leader in on-demand ecommerce, today announced that Tele Danmark Communications (TDC), the Danish telecommunications company, has selected the Demandware® eCommerce Platform for its new ecommerce initiative. With the launch of two new online shops in April 2010, TDC is providing mobile phone contracts, mobile phones and accessories directly to private end-customers (http://shop.tdc.dk/) and small and medium-sized businesses (http://esalg.tdc.dk/). The company plans to migrate its online offerings for services such as landline telephone, internet television (IPTV) and broadband (DSL) to Demandware at a later time.

"We selected Demandware because it provides us with a strong, scalable foundation for our growing ecommerce business, which will allow us to provide the highest levels of value and satisfaction to our customers. Demandware includes out-of-the-box core components and functionality that has enabled us to develop and implement our new sites quickly for fast time to market, along with complete customization capabilities to address all of our future ecommerce requirements," said Jesper Lykke Wacherhausen, vice president of TDC Online.

Demandware provides Tele Danmark with the following key capabilities to support its ecommerce operations:

• A central platform for building and maintaining multiple ecommerce sites
• Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites per region or product line
• Support for multiple languages, currencies and payment types
• Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation
• On-demand model that eliminates the need to source and maintain costly IT infrastructure

"We are delighted to add Tele Danmark to our client roster, as we expand our presence in Northern Europe. TDC has a rich history of innovation in the telecommunications industry and with a state-of-the-art platform such as Demandware, it can take its ecommerce business to the next level," said Jamus Driscoll, vice president of marketing at Demandware.

About TDS A/S

TDS A/S (Tele Danmark Communications) is a leading supplier of communications solutions in Denmark with a strong presence in the Northern European market. The company is also active in other European countries, e.g. in Germany. TDC has developed from a traditional supplier of fixed-network telephony and mobile services to a provider of modern communication solutions and sees itself as the most efficient telecom operator in the Nordic region. TDC employed over 17,000 workers worldwide at the end of 2007.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Panasonic and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

Media Contact: Christina Guilbert Klaubert, InkHouse for Demandware, +1-781-791-4561, [email protected]

SOURCE Demandware, Inc.

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