Telcos Face Complex Challenges in Scaling IP Services, Heavy Reading Finds

NEW YORK, July 2 /PRNewswire/ -- IPTV network operators face a complex array of issues and challenges as they scale their networks to deliver more robust services to a wider group of customers, and those challenges aren't limited solely to subscriber headcount, according to the latest report from Heavy Reading Insider (www.heavyreading.com/insider), a paid research service of TechWeb's Heavy Reading (www.heavyreading.com).

IPTV Scaling Presents a Multidimensional Challenge examines how IPTV systems are changing in response to growing demands from customers and service providers. It examines how systems deal with increasing reach and numbers of subscribers, and with growth in the amount of content and data volumes for managed and unmanaged delivery. It assesses how systems are evolving to deliver video content to multiple devices, and how IPTV platforms are supporting the development of innovative applications. Eleven leading IPTV system vendors are profiled and analyzed, with a focus on those with end-to-end or near end-to-end capabilities.

For a list of companies covered in this report, http://img.lightreading.com/lri/pdf/hri0710_companies.pdf

"IPTV is at an exciting stage in its development, with subscriber numbers worldwide growing rapidly around the world," notes Simon Sherrington, research analyst with Heavy Reading Insider and author of the report. "But even during this time of opportunity, the industry faces significant challenges related to what can broadly be described as scaling – IPTV services and systems are scaling up in multiple ways, including not only more subscribers, but also more data, more devices, more interactivity, and more content."

Demand for HD content and multi-screen delivery, the overwhelming quantity of content that must be delivered efficiently and discovered by the user, and the need to respond to competition from OTT video – as well as from cable operators' increasingly sophisticated services – are all affecting telco efforts to scale IPTV services, Sherrington says. "Vendors need to help their telco customers in many ways, pushing along multiple axes of the scaling challenge and opening up their systems to third parties to help in the development of new services, in which managed IPTV is likely to become just one part of an even more complex TV and video delivery service."

Key findings of IPTV Scaling Presents a Multidimensional Challenge include the following:

• Vendors are evolving their systems in several ways, from handling IPTV and video traffic at lower layers in the network to opening up middleware to innovative third-party apps.
• The IPTV service layer can cope with HD and 3DTV content, although 3D is two years away from being significant.
• Efficient technical and commercial models for multi-screen TV services have not yet emerged.
• The processing power of set-top boxes will soon approach that of PCs, and will handle hybrid managed and OTT content in an integrated way.
• Intelligent content discovery and recommendation engines are increasingly important.

IPTV Scaling Presents a Multidimensional Challenge is available as part of an annual single-user subscription (12 monthly issues) to Heavy Reading Insider, priced at $1,995. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/insider. For more information on all of Heavy Reading's Insider services, please visit www.heavyreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

SOURCE Heavy Reading Insider

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