Telcordia Dynamic Pricing Solution Helps Mobile Operators Increase Revenue Through Network Optimization
Implements targeted discounts that help relieve network congestion, increase revenues
PISCATAWAY, N.J., May 18 /PRNewswire/ -- Telcordia, a global leader in the development of mobile, broadband and enterprise software and services, today announced the Telcordia Dynamic Pricing solution, which helps mobile operators increase revenue by optimizing network usage and avoiding costly CAPEX upgrades to their network.
The Dynamic Pricing solution can help alter subscribers' behavior by shifting usage to underutilized cell areas or less congested time slots in order to increase network usage and increase mobile network operators' revenue potential. By offering dynamic discounts, operators can even turn non-customers into customers, increasing overall usage and revenue without compromising existing margins.
"Dynamic pricing is a key asset for operators in highly competitive markets to help them better manage network usage, relieve congestion, and increase revenue from their existing network," said Zach Gilstein, Vice President, Operations Solutions, Telcordia. "For subscribers, it offers better quality of service as well as more flexible pricing models that fit their needs which, ultimately, drives higher customer satisfaction and reduces churn."
The new Dynamic Pricing solution, built on the proven asset base of Telcordia® Service Director, analyzes voice and data network traffic, computes cell-based discounts using a configurable algorithm, and broadcasts the discounts via the cell broadcast center. Especially helpful in price-sensitive markets, mobile operators can vary their pricing options based on a range of factors, including cell load, time of day, location, and past traffic patterns.
The discount information is available to the prepaid and postpaid billing systems via a real-time or batch interface. The Dynamic Pricing solution also offers call data record (CDR) analysis capabilities to measure and adjust responses to discounts.
This solution is pre-integrated with Telcordia® Real-Time Charging, which enables operators to create and deploy dynamic customer-specific rules for rating, discounting, promotions and settlements, and which, for dynamic pricing, applies the dynamic discounts according to actual usage. The Dynamic Pricing solution also supports an open architecture, making it a vendor-agnostic solution and facilitating integration with other charging applications.
Telcordia is showcasing the Dynamic Pricing solution at booth No. 40 at TM Forum Management World 2010, May 18-20 in Nice, France.
The Telcordia Dynamic Pricing solution and Telcordia® Real-Time Charging are both currently available, either individually or as a fully integrated solution.
For more information about Telcordia, visit www.telcordia.com. For more information about Telcordia Real-Time Charging visit www.telcordia.com/products/realtime_charging/index.html. For information about the Telcordia Dynamic Pricing solution, visit www.telcordia.com/solutions/dynamic-pricing/index.html.
About Telcordia
Telcordia, a global leader in the development of mobile, broadband and enterprise communications software and services, enables Communications Service Providers (CSPs), enterprises, suppliers and government entities to successfully deploy innovative and advanced services that help our clients realize operational efficiencies, drive revenue, and maintain a competitive edge in the new era of services-dominated communications. Telcordia has globally trusted expertise in software and services to meet the needs of customers and partners, including, consulting, next-generation OSS, network and application interconnection, service delivery and charging solutions, industry research and new technology development. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America. (www.telcordia.com).
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