Telcel Mexico Launches Smart SMS Service With Acision Message Plus

MEXICO CITY, Mexico, October 27, 2010 /PRNewswire/ --

- Acision's Personalised Messaging Solution Enriches the User Experience and Creates New Revenue Streams for Telcel

Acision, a world leader in mobile data, today announced that Telcel, the leading operator in Mexico and part of LATAM's leading wireless group America Movil, has launched its Smart SMS service. Based upon Acision's Message Plus solution, the service will offer Telcel's 61.2 million users with personalised messaging services which generate new revenue streams for the operator.

Following a worldwide trend of rising peer-to-peer (P2P) messaging traffic, text messaging in Latin America has experienced a strong uplift in recent years. This clearly demonstrates the continued importance of SMS among mobile users. Acision's solution comprises of key components of Acision's Open Data Services Architecture, such as Acision Message Plus, Acision Online Message Store and Acision's Mobile Data Charging solution. This allows Telcel to differentiate basic SMS with enhancements already available in voice and email. When sending and receiving text messages, Telcel users will now have the ability to send automatic replies, forward or copy messages to another number or email address, block messages from certain mobile numbers as well as access stored messages online.

"At Telcel, we are committed to providing services that match the ever changing lifestyles of our customers. In order to improve our ability to meet customer demand and improve the value of mobile messaging, we wanted to evolve our basic SMS service. As a strategic partner, Acision has always provided industry leading messaging solutions that allow us to innovate subscriber services, stimulate usage and create new revenue streams," said Gustavo Leal, head of Entertainment VAS at Telcel. "Telcel has successfully launched its Smart SMS service through Acision Message Plus, giving users easy access to a range of new services, accessible through the internet and their mobile devices."

"Over the past nine years, Acision has been working with Telcel, delivering reliable mobile messaging services to the millions of Telcel subscribers every day," said Salvador Blasco, VP America Movil Global Business at Acision. "We are delighted to continue this relationship, supporting Telcel in adapting to the ever-changing mobile data environment. Telcel will be the first in the America Movil group to offer subscribers an array of innovative, value add messaging services."

With Telcel launching its Smart SMS service, the Acision Message Plus services will soon be available to over 600m subscribers across five continents. This will ensure continued growth in P2P messaging. Furthermore, it will enable tie-ups with additional partners to offer ever more enhanced services, such as desktop messaging, parental control, message based advertising and location aware services.

NOTES TO EDITORS

About Acision

As a world leader in mobile data, Acision powers innovation and profitable growth in mobile data services. As the pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimizing and monetizing data traffic. For more information, visit Acision at http://www.acision.com.

About Telcel Mexico

Telcel (Radiomovil Dipsa) is the leading wireless services provider in Mexico with more than 61.3 million clients and 90% of the Mexican wireless market. In operation since 1989, the company offers a wide array of voice and data services in GSM/GPRS/EDGE y UMTS / HSDPA network in Latin America.

A subsidiary of America Movil, S.A.B. de C.V. [BMV: AMX], [NYSE: AMX] [NASDAQ: AMOV] [LATIBEX: XAMXL], Telcel is the leading provider of wireless services in Latin America. As of June 30, 2010 it had over 211.3 million wireless subscribers.

SOURCE Acision UK Ltd

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