Tektronix Communications puts customer at the heart of new online experience

PLANO, Texas, Nov. 5, 2012 /PRNewswire/ -- Tektronix Communications, the global leader in customer experience, assurance and test solutions for the telecoms industry, today announced the launch of its new, customer-focused web site and information hub, now live at www.tekcomms.com.

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Tektronix Communications' goal for the new site was to put the potential telecoms stakeholders and its customers at the heart of a rich, multi-media experience which showcases the real-life solutions the company offers.

However, the site goes a step further, using video features and multimedia case studies, harnessing its expertise to provide valuable industry insight and unique perspectives from many of the company's key people.

Social engagement tools are also included to help the company listen, learn and engage with the Tektronix Communications' customer community, with back-end integration into its customer management software, to complete the customer experience circle.

The company engaged the services of iQ Content as partners to help develop the site. Their brief was to understand the wants and needs of the Tektronix Communications' customer, create a hub for industry insight and vision and engage the visitor in an easy-to-navigate, rewarding online experience.

Expanding on the key drivers for the site, Laurence Alexander, Vice President of Marketing for Tektronix Communications, explained: "Our end-to-end positioning in the telecoms eco-system means we are uniquely placed to offer overarching industry insight and vision in our space. We wanted the site to harness this positioning and take advantage of the rich and valuable information we have to offer all players and stakeholders in and around our sector."

"This new website represents a major step in optimizing our customer focus," continued Alexander. "It is somewhat rare to find a business-to-business website in our industry that makes such efforts to engage with its existing and potential customers in a meaningful, compelling and creative way. We are proud of the results we and iQ Content have delivered, and hope the site becomes as much a destination and rich source of visionary information and insight for our industry colleagues, as it is a window for our products and services."

Morgan McKeagney, Managing Director with iQ Content, commented, "We're excited to work with TekComms especially at such a fascinating time in the company's development. We are pleased to have helped them provide a world-class online customer experience, which clearly differentiates them in the market place, and provides real added value to its community."

About Tektronix Communications
Tektronix Communications provides communication service providers and equipment manufacturers around the world an unparalleled suite of customer experience, assurance and test solutions for fixed, mobile and converged multi-service networks. This comprehensive set of solutions and services support a range of architectures and applications such as LTE, HSPA, 3G, IMS, mobile broadband, VoIP and triple play. Tektronix Communications is headquartered in Plano, Texas.

More information on Tektronix Communications can be found here:
Visit us online at www.tekcomms.com
Follow us on Twitter at www.twitter.com/tek_comms or @Tek_Comms
Connect with us on our Facebook page, 4G Central at www.facebook.com/4gcentral

About iQ Content
iQ Content designs and builds digital experiences that help clients deliver measureable results and increased profits, across all platforms. They achieve this by combining a deep understanding of their clients, through research and analytics, with its unique creative design process. With technology at their core, they build out these designs and rapidly deploy their clients' strategy. Founded in 2001, and based in Dublin city, iQ Content employs 50 people and has grown organically to achieve 30% growth year on year. It is the strategic online partner for many leading organisations including Vodafone, Goodyear, and Citi amongst others. Visit us at www.iqcontent.com or follow us on Twitter @iqcontent.

Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies.

SOURCE Tektronix Communications

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