AAA Foundation in-car camera study shows distractions vary by gender and other factors
WASHINGTON, March 26, 2012 /PRNewswire-USNewswire/ -- Teen girls are twice as likely as teen boys to use cell phones and other electronic devices while driving, according to a new in-car video study released today by the AAA Foundation for Traffic Safety. Electronic devices were the most commonly observed distracted driving activity for new teen drivers of both genders, although video captured many other serious distractions as well.
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"Cell phones, texting, personal grooming, and reaching for things in the car were among the most common distracting activities found when cameras were put in new teen drivers' cars," said AAA Foundation President and CEO Peter Kissinger. "This new study provides the best view we've had about how and when teens engage in distracted driving behaviors believed to contribute to making car crashes the leading cause of death for teenagers."
Distracted Driving Among Newly Licensed Teen Drivers is the first study using in-car video footage to specifically focus on teen distracted driving. Researchers at the UNC Highway Safety Research Center identified the prevalence and consequences of various distracted driver behaviors and distracting conditions among teens during high g-force maneuvers such as swerving, hard braking, or rapid acceleration.
Among the findings: the leading cause of distraction for all teens was the use of electronic devices, which was seen in seven percent of the video clips analyzed. Other than electronic device usage, teens engaged in some form of potentially distracted behavior in 15 percent of clips, of which adjusting controls, personal grooming, and eating or drinking were the most common. Many of the distracting behaviors – including use of electronic devices – were more prevalent among the older teens in the study group, suggesting rapid changes in these behaviors as teens get more comfortable behind the wheel.
Gender played a role in some of the distractions observed. Females were nearly twice as likely as males to use an electronic device while driving, and overall were nearly 10 percent more likely to be observed engaging in other distracted behaviors, such as reaching for an object in the vehicle (nearly 50 percent more likely than males) and eating or drinking (nearly 25 percent more likely). Males, on the other hand, were roughly twice as likely to turn around in their seats while driving, and were also more likely to communicate with people outside of the vehicle.
"The gender differences with regard to distraction observed in this study raise some points that we'll want to investigate in future projects," Kissinger said. "Every insight we gain into driver behavior has the potential to lead us to new risk management strategies."
Driving passengers was also found to influence driver behavior. Potentially distracting activities significantly decreased when parents or other adults were present in the car. In contrast, loud conversation and horseplay were more than twice as likely to occur when multiple teen peers – instead of just one – were present. These distractions are particularly concerning, as they are associated with the occurrence of crashes, other serious incidents (such as leaving the roadway), and high g-force events. Drivers were six times as likely to have a serious incident when there was loud conversation in the vehicle, and were more than twice as likely to have a high g-force event when there was horseplay.
Additionally, the distracted driving behaviors were linked with instances of teens looking away from the roadway. Drivers were three times as likely to take their eyes off the road when using electronic devices, and were two-and-a-half times more likely to look away when engaged in other behaviors. On average, teen drivers using electronic devices took their eyes off the road for a full second longer than drivers not using such a device.
"A second may not seem like much, but at 65 mph a car travels the length of a basketball court in a single second," Kissinger said. "That extra second can mean the difference between managed risk and tragedy for any driver."
The data for this report came from an analysis of video clips collected as part of a three-phase naturalistic study of 50 North Carolina families with novice teen drivers. The first study looked at how parents supervise their teens during the learner's stage of GDL, and the second examined how teen behaviors and driving conditions shift during the transition to unsupervised driving. For the current study, 7,858 clips from the first six months of unsupervised driving were re-analyzed to investigate distraction specifically.
With traffic crashes remaining the leading cause of death for young Americans, the AAA Foundation has an established focus area on teen driver safety. For more information on this issue, and to see the full report and associated video clips, visit www.AAAFoundation.org. Additionally, AAA offers expert advice and science-based tools for teen drivers and their families, available by visiting www.teendriving.aaa.com.
Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c)(3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation's mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 200 research projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur. This research is used to develop dozens of focused, high-impact educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.aaafoundation.org or www.facebook.com/AAAFTS for more information on how you can join our cause.
AS NORTH AMERICA'S LARGEST MOTORING AND LEISURE TRAVEL ORGANIZATION, AAA PROVIDES MORE THAN 53 MILLION MEMBERS WITH TRAVEL, INSURANCE, FINANCIAL AND AUTOMOTIVE-RELATED SERVICES. SINCE ITS FOUNDING IN 1902, THE NOT-FOR-PROFIT, FULLY TAX-PAYING AAA HAS BEEN A LEADER AND ADVOCATE FOR THE SAFETY AND SECURITY OF ALL TRAVELERS. AAA CLUBS CAN BE VISITED ON THE INTERNET AT AAA.COM.
SOURCE AAA Foundation for Traffic Safety
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